Senior Marketing Executive

Food Journal Sdn Bhd; Kuching; On-site; MYR 42,000 - 72,000; Full time

Benefits offered by this job

Medical

Dental

Sports

Parking

Group Insurance

Training & Development

Annual Leave

Job summary

Food Journal Sdn Bhd is seeking a Digital Marketing Executive to drive content marketing strategies across multiple online platforms, boosting brand awareness and engagement for our F&B brands.

You will plan and execute marketing campaigns, manage social media, create compelling content, optimize for SEO, and collaborate with internal teams to support product launches and promotions. A diploma or degree in marketing or related field and 3–4 years of experience are expected.

Qualifications

• Diploma or Bachelor's Degree in Marketing, Graphic Design or a related field.
• 3-4 years’ experience in content creation and social media management; F&B industry experience is a plus.
• Proficiency with CMS, social media tools and analytics platforms.
• Strong written communication and ability to create engaging content.
• Solid understanding of marketing principles and digital channels.
• Ability to generate fresh and innovative content ideas while maintaining aesthetics.
• Able to manage multiple projects and deadlines in a fast-paced environment.
• Collaborate effectively with cross-functional teams and external stakeholders.

Responsibilities

• Marketing Strategy Development: Develop and execute marketing strategies to boost F&B brand awareness and product promotions.
• Content Creation: Create engaging content for digital platforms and plan photoshoots.
• Content Calendar Management: Plan and schedule content aligned with events, launches and promotions.
• Social Media Management: Create and schedule posts, engage followers and build loyalty.
• Events & Campaigns Support: Assist launches and campaigns with targeted content and cross-team collaboration.
• SEO and Analytics: Optimize content for SEO, analyze trends and performance metrics.

Skills

Content marketing

Social media

SEO

Content creation

CMS

Analytics

Copywriting

Teamwork

Education

Diploma or Bachelor's Degree in Marketing or related field

Tools

CMS

Analytics platforms

Social media tools

Job description

The role is responsible developing and executing content marketing strategies that drive engagement, brand awareness and lead generation across multiple online platforms.

Job Responsibility:

1. Marketing Strategy Development: Develop and execute marketing strategies to boost F&B brand awareness, promote products, engage the target audience, and collaborate with the design team on promotional materials to support sales and marketing goals.

2. Content Creation: Create and deliver engaging content for digital platforms and plan photoshoots to effectively communicate the branding message of outlets, events, and services.

3. Content Calendar Management: Plan, schedule, and manage the content calendar to ensure consistent content alignment with seasonal events, product launches, and promotions.

4. Social Media Management: Manage social media platforms by creating and scheduling content that aligns with the brand voice, while engaging with followers to build reputation and loyalty.

5. Events & Campaigns Support: Support product launches, campaigns, events, and promotions by creating targeted content and collaborating with internal teams to align with broader marketing efforts.

6. SEO and Analytics: Optimize content for SEO, analyze customer feedback, trends, and sales data to generate performance metrics, and monitor competitor activity and social media trends for strategic insights.
7. To performance any time as assigned by Supervisor.

Job Requirement:

Qualifications: Diploma or Bachelor’s Degree in Marketing, Graphic Design or a related field.

Experience: 3-4 years’ experience in content creation and social media management. Experience in F&B industry is added advantage.

Proficiency with content management systems (CMS), social media tools and analytic platform

Strong written communication skills, with ability to create clear and engaging content.

Solid understanding of marketing principles and digital marketing channels.

Ability of generate fresh and innovative content ideas that engage with target audience.

Good creativity with keen eye for details and aesthetics.

Capable of managing multiple projects and deadlines in fast -paced environment.

Ability to collaborate effectively with cross-functional teams and external stakeholder.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a marketing executive?
• Do you have lead generation experience?
• Do you have experience with Search Engine Optimisation (SEO)?
• Do you have experience in a sales role?
• How many years' experience do you have as a Content Creation and Copywriting Executive?

Restaurants & Cafes (Full Service) 51-100 employees

Food Journal was established in 2015, and our journey reflects our collective growth, filled with little nuggets that inspire and shape our work. The team made up of what we have seen, where we have been, what we have read and who we have shared our moments with. In Food Journal, we proudly own and operate a pioneering line of contemporary F&B establishments, including Keeper’s Ground, Roots, Commons, Ting Yuen and The Den – with more exciting ventures on the horizon.

Our passion drives everything we do. We are dedicated to creating and cultivating memorable experiences for our guests and partners through our service, cuisine, and venues. Our commitment to exceptional quality and attention to detail sets us apart and compels us to strive for constant improvement every day.

We could not have done all this, if not for the driven, passionate & youthful group that has created such a thrilling, exciting and rewarding environment. Our people are our greatest asset. By creating open and honest values in all our relationships, they consistently lead the way in exceeding expectations through fresh, modern and well considered ideas that shape our success.

Food Journal was established in 2015, and our journey reflects our collective growth, filled with little nuggets that inspire and shape our work. The team made up of what we have seen, where we have been, what we have read and who we have shared our moments with. In Food Journal, we proudly own and operate a pioneering line of contemporary F&B establishments, including Keeper’s Ground, Roots, Commons, Ting Yuen and The Den – with more exciting ventures on the horizon.

Our passion drives everything we do. We are dedicated to creating and cultivating memorable experiences for our guests and partners through our service, cuisine, and venues. Our commitment to exceptional quality and attention to detail sets us apart and compels us to strive for constant improvement every day.

We could not have done all this, if not for the driven, passionate & youthful group that has created such a thrilling, exciting and rewarding environment. Our people are our greatest asset. By creating open and honest values in all our relationships, they consistently lead the way in exceeding expectations through fresh, modern and well considered ideas that shape our success.

Perks and benefits Medical Miscellaneous allowance Dental Sports (e.g. Gym) Parking Group Insurance, Training & Development, Annual Le

What can I earn as a Digital Marketing Executive