Marketing Strategist – Growth, Creative & AI-Driven | Mid Valley Office

Onecare Wellness Sdn Bhd; Kuala Lumpur; On-site; MYR 78,000 - 112,000; Full time

Job summary

Onecare Wellness Sdn Bhd, a fast-growing wellness brand, is seeking a Marketing Strategist to lead growth, creative, and AI-driven campaigns from our KL Mid Valley office. You will plan and execute content strategies that strengthen brand awareness and product positioning, while collaborating with influencers, creators, and our award-winning creative team.

You will craft engaging content for social media, ads, websites and video scripts, monitor performance, and adapt strategies based on trends

Qualifications

• Diploma or bachelor’s degree in Marketing, Mass Communication, Advertising, Business
• Strong writing, communication and creative storytelling skills in English
• Confident and comfortable speaking and presenting on camera
• Familiar with social media platforms, digital marketing and short-form video trends
• Able to use AI tools for research, ideation and content development
• Creative, proactive and able to manage multiple assignments with deadlines

Responsibilities

• Plan and execute content strategies and campaigns that strengthen brand awareness and product positioning
• Create and proofread engaging marketing content, including social media captions, advertisements, website copy and video scripts
• Collaborate with influencers, content creators and suitable brand partners
• Work closely with the creative team to produce content for social media, digital advertising, websites and promotional materials
• Monitor content and campaign performance and recommend improvements based on results and trends health and beauty

Skills

Logical thinking

Creativity

Critical thinking

Marketing sense

Ownership

Clear communication

Adaptability

Education

Marketing or related degree

Tools

AI tools

Job description

Marketing Strategist – Growth, Creative & AI-Driven | Mid Valley Office

Onecare, a globally established supplement brand, is rapidly expanding and seeking new talent to join our incredible team!

[Location: KL, Mid Valley, Boulevard]

Gain hands-on experience and learn directly from experienced digital advertising specialists.

Enjoy a positive and supportive workplace surrounded by talented, approachable colleagues.

Collaborate with an award-winning Creative Director and a multidisciplinary team of over 30 creative and technology professionals.

Job Description

Plan and execute content strategies and campaigns that strengthen brand awareness and product positioning.

Create and proofread engaging marketing content, including social media captions, advertisements, website copy and video scripts.

Collaborations with influencers, content creators and suitable brand partners.

Work closely with the creative team to produce content for social media, digital advertising, websites and promotional materials.

Monitor content and campaign performance and recommend improvements based on results and current health and beauty trends.

The Person We Are Looking For

We are looking for someone who can think, not just execute.

You should have:

Strong logical thinking — able to break down problems and build clear plans.

Creativity — able to develop fresh ideas, advertising angles and content concepts.

Critical thinking and judgment — able to challenge weak ideas and judge whether AI or team output is actually good.

Good marketing sense — able to turn strategy into strong copy, scripts and campaign communication.

Ownership — focused on achieving results, not just completing tasks.

Clear communication — able to explain strategy and direction clearly to management and the team.

Adaptability — comfortable learning new AI tools and new ways of working.

Job Requirements

Diploma or bachelor’s degree in Marketing, Mass Communication, Advertising, Business or a related field. Fresh graduates are welcome to apply.

Strong writing, communication and creative storytelling skills in English.

Confident and comfortable speaking and presenting in front of the camera.

Familiar with social media platforms, digital marketing and short-form video trends.

Able to use AI tools appropriately for research, ideation and content development.

Passionate about the health, beauty and wellness industry.

Creative, proactive and able to manage multiple assignments while meeting deadlines.

Open to constructive feedback and comfortable working collaboratively with a team.

Applicants should include a portfolio or samples of written and on-camera content with their application.

Onecare is a fast-growing wellness company with over 16 years of experience building science-driven wellness products and brands.

Our products serve customers across 50+ countries through e-commerce, retail, pharmacies, travel retail, and strategic partnerships. In Malaysia and Singapore, we continue to expand through our own channels and partners including Watsons and KrisShop.

Our portfolio spans metabolic health, healthy ageing, beauty, women’s wellness, mobility, nutrition, gut health, and more.

Beyond products, we’re building a wellness ecosystem powered by digital platforms, AI, retail innovation, and better customer experiences.

We’re building the next generation of wellness.