Content Creator (Malay Market)

zen ent sdn bhd; Puchong; On-site; MYR 39,000 - 78,000; Full time

Job summary

Zen Ent Sdn Bhd is seeking a creative Content Creator (Malay Market) to join our Marketing team in Malaysia. You will craft engaging Bahasa Melayu content for TikTok, Instagram, Facebook, and other platforms, tailored to the Malaysian Malay audience.

The role requires trend awareness, storytelling ability, and comfort on camera, with content produced for our hospitality and lifestyle destinations across Malaysia.

Qualifications

• Strong command of Bahasa Melayu, both written and spoken.
• Understanding of the Malaysian Malay audience, culture, lifestyle, and social media behaviour.
• Creative, confident, and able to generate fresh content ideas.
• Familiar with TikTok, Instagram, Facebook, and current social media trends.
• Basic photography, videography, and video editing skills.
• Experience using CapCut, Canva, Adobe Premiere Pro, or similar tools.

Responsibilities

• Plan, create, shoot, and edit engaging social media content for the Malay market in Malaysia.
• Produce short-form videos for TikTok, Instagram Reels, Facebook, and other platforms.
• Develop content ideas, scripts, captions, hooks, and storytelling concepts.
• Keep up with Malay trends, viral topics, lifestyle trends, and sounds.
• Create promotional content for resorts, glamping, F&B outlets, and events.
• Be comfortable appearing on camera when required.
• Conduct photo and video shoots at company locations and events.
• Edit videos using CapCut and Adobe Premiere Pro, or similar software.
• Collaborate with Marketing, Graphic Design, and Operations teams.
• Monitor content performance and seek opportunities to improve reach and engagement.

Skills

Creative

Storytelling

Multiplatform content creation

Malay market understanding

Team collaboration

Deadline management

Tools

CapCut

Adobe Premiere Pro

Canva

Job description

We are a growing hospitality and lifestyle company in Malaysia, specialising in accommodation, food & beverage, and entertainment experiences.

We currently operate and manage two established properties in Cameron Highlands — Stellar Golden Hill and Zen By Stellar.

Building on our growth in Cameron Highlands, we are expanding with our flagship destination in Puchong Prima, Selangor — Starvalley Lakeside Glamping, together with Serene & Stellar Café.

Our Puchong destination brings together lakeside glamping, food & beverage, a petting zoo, and entertainment activities, creating a unique leisure experience for families, couples, and visitors.

As our brands continue to grow, we are building a creative marketing team to bring our destinations, experiences, and stories to a wider Malaysian audience.

About the Role

We are looking for a creative, energetic, and trend-driven Content Creator (Malay Market) to join our Marketing team.

You will be responsible for creating engaging and relatable content specifically for the Malaysian Malay audience, particularly across TikTok, Instagram, Facebook, and other social media platforms.

The ideal candidate understands local trends, Malay culture, lifestyle content, and social media behaviour, and knows how to turn creative ideas into content that attracts attention and builds engagement.

Key Responsibilities

Plan, create, shoot, and edit engaging social media content targeting the Malay market in Malaysia.

Create content in Bahasa Melayu with a natural, relatable, and audience-friendly style.

Produce short-form videos for TikTok, Instagram Reels, Facebook, and other digital platforms.

Develop creative content ideas, scripts, captions, hooks, and storytelling concepts.

Keep up with current Malay social media trends, viral topics, lifestyle trends, and trending sounds.

Create promotional content for our resorts, glamping, F&B outlets, petting zoo, entertainment activities, events, and seasonal campaigns.

Be comfortable appearing in front of the camera when required.

Conduct photo and video shoots at company locations and events.

Edit videos using CapCut, Adobe Premiere Pro, or other relevant editing software.

Work closely with the Marketing, Graphic Design, and Operations teams to execute campaigns.

Monitor content performance and identify opportunities to improve reach, engagement, and brand awareness.

Support influencer, KOL, event, and promotional activities when required.

About You

Strong command of Bahasa Melayu, both written and spoken.

Good understanding of the Malaysian Malay audience, culture, lifestyle, and social media behaviour.

Creative, confident, and able to generate fresh content ideas.

Familiar with TikTok, Instagram, Facebook, and current social media trends.

Basic photography, videography, and video editing skills.

Experience using CapCut, Canva, Adobe Premiere Pro, or similar creative tools is an advantage.

Comfortable appearing and speaking in front of the camera is an advantage.

Able to work independently and collaborate effectively with a team.

Able to manage multiple content projects and meet deadlines.

Experience in hospitality, F&B, tourism, lifestyle, or entertainment content is an added advantage.

Fresh graduates with strong creativity and a good social media portfolio are encouraged to apply.

If you love creating content, understand what’s trending, and know how to connect with the Malaysian Malay audience, we’d love to have you on our team.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

• What's your expected monthly basic salary?
• How many years' experience do you have as a Content Creator?
• Which of the following types of qualifications do you have?
• How would you rate your Bahasa Malaysia language skills?
• Do you have TikTok Content Creation experience?