Job Role: This role is responsible for driving commercial growth and market expansion across Malaysia, with a key focus on Liner, NVOCC, Freight Forwarding, Project Logistics and ISO Tank services. The Commercial Manager will be responsible for acquiring new customers, developing strategic business opportunities, strengthening existing customer relationships and improving profitability across accounts.
The role will also involve market development, competitor analysis, trade lane expansion, customer engagement, sales reporting and regular business travel across Malaysia. The incumbent will be expected to build strong relationships with customers, shipping lines, NVOCCs, transporters and other relevant industry stakeholders while ensuring adherence to company policies and procedures.
Job Responsibilities
Business Development & New Customer Acquisition
- Generate new business for Liner, NVOCC, Freight Forwarding, Project Logistics and ISO Tank services.
- Identify and develop new customers and business opportunities across Malaysia.
- Develop new markets, customer segments and trade lanes to drive revenue growth.
- Conduct regular meetings with prospective customers and understand their logistics requirements.
- Develop customized commercial solutions based on customer requirements and market conditions
Existing Customer Development
- Maintain and strengthen relationships with existing key customers.
- Identify opportunities to increase volumes and revenue from existing accounts.
- Improve profitability and share of business across existing customers.
- Reactivate dormant/inactive customers through structured engagement and service improvement.
- Identify cross-selling opportunities across Ocean Freight, Freight Forwarding, Projects, ISO Tank and related services.
Market & Trade Lane Development
- Continuously monitor the Malaysian market, customer trends and competitor activities.
- Identify emerging business opportunities and develop strategies to capitalize on them.
- Develop and strengthen key trade lanes from Malaysia to/from Asia, Middle East, India, Europe, USA and other strategic markets, based on business potential.
- Maintain strong market intelligence on freight rates, customer requirements, competitor offerings and industry developments.
- Develop strong relationships with shipping lines, NVOCCs, transporters and other logistics partners
Commercial & Profitability Management
- Drive revenue and volume growth while maintaining healthy margins.
- Understand market pricing and develop appropriate commercial strategies.
- Monitor account profitability and identify opportunities for improvement.
- Support negotiations with customers and service providers wherever required.
- Ensure commercial decisions are aligned with company credit and compliance policies.
MIS & Performance Reporting
- Provide regular sales updates to the HOD and Management on enquiries, pipeline, revenue, volume and closures.
- Submit weekly/monthly sales reports and provide insights on business performance.
- Maintain an updated sales pipeline and provide visibility on potential business opportunities.
- Analyse performance against agreed targets and recommend corrective actions where required.
Customer & Internal Coordination
- Coordinate closely with Operations, Customer Service, Finance and other internal functions to ensure smooth execution of business.
- Ensure customer requirements are effectively communicated and followed through.
- Resolve commercial/customer issues in coordination with relevant stakeholders.
- Ensure compliance with company policies, procedures, credit guidelines and internal controls.
Market Travel
- Travel extensively across Malaysia for customer acquisition and business development.
- Attend customer meetings, industry events and networking opportunities to enhance market presence.
Experience Required:
- 10–15 years of relevant experience in Freight Forwarding, NVOCC, Shipping, Liner Agency, Project Logistics or related logistics businesses.
- Strong experience in commercial sales and business development within the Malaysian market.
- Proven experience in acquiring new customers and developing existing/key accounts.
- Strong understanding of Ocean Freight, NVOCC/Liner business and Freight Forwarding.
- Exposure to Project Cargo, OOG/ODC, ISO Tank or specialized cargo will be an advantage.
- Strong understanding of Malaysia's key ports, particularly Port Klang, and major commercial/industrial markets.
- Experience in managing trade lanes and developing international business.
- Proven track record of achieving revenue, volume and profitability targets.
- Strong customer network within Malaysia will be an advantage.
- Willingness to travel extensively across Malaysia
Qualification Required:
- Graduate (Mandatory – any discipline)
MBA / Postgraduate in Sales, Marketing, Logistics, Supply Chain, or International Business (preferred but not mandatory)