Channel Performance Strategist

CelcomDigi; Subang Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

CelcomDigi is seeking a commercially minded analytics professional to accelerate indirect channel performance through insights, modelling, and strategic recommendations. Partnering with sales leadership, you will shape channel strategy, optimise partner performance, and drive growth.

You will build executive dashboards, perform deep-dive analyses on sell-in and sell-through, and translate findings into actionable plans for sales and distribution leaders, ensuring data integrity across systems.

Qualifications

• Minimum 5 years of experience in commercial insights, channel strategy, or sales performance management.
• Ability to translate complex data into clear, actionable strategic narratives.
• Experienced in funnel-based diagnosis (sell-in, inventory, sell-through, activation) and root-cause analysis.
• Demonstrated analytical rigor in forecasting, opportunity sizing, performance modelling, and scenario evaluation.
• Skilled in handling unstructured datasets and building automated dashboards using Power BI, SQL, Python or similar tools.
• Comfortable presenting insights to senior leadership and influencing cross-functional stakeholders.
• Proven experience driving process improvements, digital enablement, or data-driven transformation initiatives.

Responsibilities

• Lead end-to-end channel performance diagnosis across distributors and clusters.
• Build executive-ready dashboards and performance packs that simplify complex data into actionable insights.
• Conduct deep-dive analytics on sell-in, sell-through, activation, and promotions to guide strategic decisions and resource prioritisation.
• Translate findings into evidence-backed recommendations for sales, trade, and distribution leaders.
• Ensure data integrity and reliability across DMS and POS systems to enable accurate, actionable reporting.
• Drive continuous improvement initiatives, including dashboard automation, workflow optimisation, and digital enablement projects.

Job description

CelcomDigi is seeking a commercially minded analytics professional to accelerate indirect channel performance through insights, modelling, and strategic recommendations. Partnering with sales leadership, you will shape channel strategy, optimise partner performance, and drive growth.

You will build executive dashboards, perform deep-dive analyses on sell-in and sell-through, and translate findings into actionable plans for sales and distribution leaders, ensuring data integrity across systems.