CHANNEL PRODUCTIVITY SPECIALIST

CelcomDigi; Subang Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

CelcomDigi is seeking a commercially minded analytics professional to accelerate indirect channel performance through insights, modelling, and strategic recommendations. Partnering with sales leadership, you will shape channel strategy, optimise partner performance, and drive growth.

You will build executive dashboards, perform deep-dive analyses on sell-in and sell-through, and translate findings into actionable plans for sales and distribution leaders, ensuring data integrity across systems.

Qualifications

• Minimum 5 years of experience in commercial insights, channel strategy, or sales performance management.
• Ability to translate complex data into clear, actionable strategic narratives.
• Experienced in funnel-based diagnosis (sell-in, inventory, sell-through, activation) and root-cause analysis.
• Demonstrated analytical rigor in forecasting, opportunity sizing, performance modelling, and scenario evaluation.
• Skilled in handling unstructured datasets and building automated dashboards using Power BI, SQL, Python or similar tools.
• Comfortable presenting insights to senior leadership and influencing cross-functional stakeholders.
• Proven experience driving process improvements, digital enablement, or data-driven transformation initiatives.

Responsibilities

• Lead end-to-end channel performance diagnosis across distributors and clusters.
• Build executive-ready dashboards and performance packs that simplify complex data into actionable insights.
• Conduct deep-dive analytics on sell-in, sell-through, activation, and promotions to guide strategic decisions and resource prioritisation.
• Translate findings into evidence-backed recommendations for sales, trade, and distribution leaders.
• Ensure data integrity and reliability across DMS and POS systems to enable accurate, actionable reporting.
• Drive continuous improvement initiatives, including dashboard automation, workflow optimisation, and digital enablement projects.

Job description

Job Description

We are looking for a data-driven, commercially minded professional to accelerate the performance of our indirect channels through actionable insights, business modelling, and strategic recommendations. This high-visibility role partners closely with sales leadership to shape channel strategy, optimise partner performance, and drive business growth.

Responsibilities

• Lead end-to-end channel performance diagnosis, identifying growth blockers and opportunities across distributors and clusters.
• Build executive-ready dashboards and performance packs that simplify complex data into actionable insights.
• Conduct deep-dive analytics on sell-in, sell-through, activation, and promotions to guide strategic decisions and resource prioritisation.
• Translate findings into evidence-backed recommendations for sales, trade, and distribution leaders.
• Ensure data integrity and reliability across DMS and POS systems to enable accurate, actionable reporting.
• Drive continuous improvement initiatives, including dashboard automation, workflow optimisation, and digital enablement projects.

Requirements

• Minimum 5 years of experience in commercial insights, channel strategy, or sales performance management with a track record of influencing decisions (background in Telecommunications / FMCG / Retail / Market Research is a bonus).
• Strong ability to translate complex data into clear, actionable strategic narratives.
• Experienced in funnel-based diagnosis (sell-in, inventory, sell-through, activation) and root-cause analysis.
• Demonstrated analytical rigor in forecasting, opportunity sizing, performance modelling, and scenario evaluation.
• Skilled in handling unstructured datasets and building automated dashboards using Power BI, SQL, Python, or similar tools.
• Comfortable presenting insights to senior leadership and influencing cross-functional stakeholders.
• Proven experience driving process improvements, digital enablement, or data-driven transformation initiatives.

At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team.

Let’s advance and inspire Malaysia together! #WeAreCelcomDigi

Follow CelcomDigi on LinkedIn and vote for us as Malaysia’s Most Preferred Employer at the GRADUAN Brand Awards.

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair.