Channel Sales Leader — Drive Strategy & Growth

CelcomDigi; Bintulu; On-site; MYR 60,000 - 90,000; Full time

Job summary

CelcomDigi is seeking a seasoned Sales Manager to lead and mentor Sales Executives, drive channel distribution, and ensure brand consistency across all channels. The role requires strong leadership, data-driven decision making, and a willingness to travel to meet dealers and partners.

The ideal candidate has 3–4 years in sales/channel management within telecom or FMCG, with excellent negotiation and communication skills.

Qualifications

• Diploma or degree in Business, Marketing, or related field.
• SPM holders with strong relevant experience will also be considered.
• 3-4 years of experience in sales, channel management, or dealer operations, preferably in telecom or FMCG.
• Proven leadership skills with experience in managing and developing sales teams.
• Strong interpersonal, communication, and negotiation skills to engage dealers, channel partners, and internal stakeholders.
• Results-driven, highly motivated, and able to work independently in a fast-paced, target-oriented environment.
• Proficient in analyzing sales data, identifying trends, and formulating action plans.
• Willing to travel and work outdoors, including weekends and public holidays, as required.
• Possess own transport and a valid driving license.
• Tech-savvy with basic knowledge of sales systems, reporting tools, and telecom products/services.
• Fluent in Bahasa Malaysia; English or other dialects is an added advantage

Responsibilities

• Lead, coach, and mentor Sales Executives to optimize individual and team performance.
• Plan and implement strategic initiatives to expand and strengthen channel distribution.
• Design and execute quarterly tactical sales programs to achieve business targets and KPIs.
• Monitor dealer performance, ensuring adherence to company policies, standards, and branding guidelines.
• Track, analyze, and report competitor activities, providing insights and recommendations for improvement.
• Ensure strong and consistent brand presence across all sales channels and touchpoints.
• Provide first-line support for system or product-related issues faced by dealers and frontliners, ensuring timely resolution.

Skills

Leadership

Channel management

Negotiation

Sales analytics

Communication

Self-motivation

Education

Diploma or Degree in Business

SPM with relevant experience accepted

Tools

Sales systems

Reporting tools

Job description

CelcomDigi is seeking a seasoned Sales Manager to lead and mentor Sales Executives, drive channel distribution, and ensure brand consistency across all channels. The role requires strong leadership, data-driven decision making, and a willingness to travel to meet dealers and partners.

The ideal candidate has 3–4 years in sales/channel management within telecom or FMCG, with excellent negotiation and communication skills.