Marketing Growth & Launch Specialist

Jobstreet Malaysia; Selangor; On-site; MYR 36,000 - 60,000; Full time

Job summary

Jora Malaysia is seeking a proactive Marketing Coordinator to assist in planning and executing ATL and BTL campaigns, coordinating vendors, and supporting product launches. You will conduct market research, track campaign performance, and collaborate with sales and brand teams to align initiatives with business goals.

The ideal candidate has a Bachelor's in Marketing or related field, 1–2 years in FMCG marketing, strong communication skills, and proficiency with Microsoft Office and basic design

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 1-2 years of relevant marketing experience, preferably in the FMCG industry.
• Exposure to digital marketing and social media coordination is an advantage.
• Strong understanding of consumer behaviour, market trends and competitor dynamics.
• Good communication, coordination and interpersonal skills to work effectively with internal teams and external stakeholders.
• Proficiency in Microsoft Office; familiarity with design or marketing tools is an advantage.
• Ability to work independently and collaboratively in a team-oriented environment.
• Able to work in a fast-paced, dynamic environment and manage multiple tasks simultaneously.

Responsibilities

• Assist in planning and executing ATL marketing activities (advertising, social media plan) and BTL marketing activities (promotions, events, in-store activations), taking responsibility for smaller tasks such as vendor coordination, logistics and material preparation.
• Support new product development and launches through research and insight gathering, campaign execution, promotional activities and coordination with sales and brand teams.
• Conduct market research, competitor analysis and market visits to gather insights on consumer behaviour, market trends and business opportunities.
• Collaborate with internal teams and external stakeholders to align marketing initiatives with overall business goals.
• Liaise with external vendors (e.g. agencies, designers, printers) to deliver marketing materials such as point-of-sale materials and digital assets on time.
• Ensure all marketing materials and communications comply with brand guidelines.
• Assist in tracking and reporting campaign performance, preparing reports for evaluation.
• Handle marketing paperwork, documentation and reports to support the Brand Manager.
• Perform any other tasks as assigned by the superior to support overall marketing operations.

Skills

Digital marketing

Social media coordination

Communication

Interpersonal skills

Vendor coordination

Microsoft Office

Teamwork

Education

Bachelor's degree

Tools

Marketing tools

Job description

Jora Malaysia is seeking a proactive Marketing Coordinator to assist in planning and executing ATL and BTL campaigns, coordinating vendors, and supporting product launches. You will conduct market research, track campaign performance, and collaborate with sales and brand teams to align initiatives with business goals.

The ideal candidate has a Bachelor's in Marketing or related field, 1–2 years in FMCG marketing, strong communication skills, and proficiency with Microsoft Office and basic design