Campaigns Manager: Data-Driven Growth Across Channels

ShopBack Cashback Sdn Bhd

Kuala Lumpur

On-site

MYR 90,000 - 130,000

Full time

5 days ago

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Job summary

ShopBack Cashback Sdn Bhd is seeking a Campaigns Manager to lead campaign strategy and end-to-end execution across Singapore and Malaysia markets. You will own multi-channel campaigns, drive traffic and user targets, and build a team responsible for delivering high-impact campaigns.

The role requires strong data-driven decision making and senior stakeholder influence. The ideal candidate brings 5-7 years of marketing experience, hands-on campaign planning, and a proven track record of delivering

Qualifications

5-7 years of marketing/commerce experience with hands-on campaign planning.
Proven ability to influence senior stakeholders and drive alignment across functions.

Responsibilities

Plan and execute end-to-end campaigns independently and guide the team.
Set and drive multi-channel marketing strategy (CRM, website, app, Paid) to hit SG/MY targets.
Translate business performance data into campaign and segmentation strategy and ensure rigor across the team.
Represent Marketing in cross-functional forums (Local & Regional teams) to influence direction.
Convert ambiguous business problems into structured, data-backed recommendations and drive execution.