Regional Growth Campaign Lead - Multi-Channel, Data-Driven

Supermom Pte Ltd; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Training & development

Regional campaigns across SEA

AI and data-enabled marketing

Job summary

Supermom Pte Ltd in Kuala Lumpur leads regional campaigns across Southeast Asia, and the Campaign Manager will own campaign performance from planning to delivery for beauty and education sectors. You will coordinate specialist teams across CRM, Content Marketing, Community, Performance Marketing and Events to deliver cohesive campaigns within budget and timelines.

The role demands a growth marketing mindset, strong analytics, excellent English, and proven ability to drive target KPIs across

Qualifications

• Minimum 4 years' experience in integrated campaign management or growth marketing with measurable outcomes.
• Proven experience owning campaigns from planning through execution and optimisation.
• Growth mindset with experimentation and creative problem-solving to improve performance.
• Strong analytical skills to diagnose funnel performance and translate data into actions.
• Cross-functional leadership coordinating multiple specialist teams.
• Excellent written and spoken English.

Responsibilities

• Own campaign delivery from kick-off through completion, ensuring alignment with objectives and KPIs.
• Lead end-to-end planning and orchestration of multi-channel campaigns across CRM, Content, Community, Performance Marketing, Events and Partnerships.
• Translate client objectives into a clear campaign plan with audience, mechanics, channel mix, budget, KPIs and timeline.
• Apply growth marketing approaches to improve performance via hooks, incentives, partners, audiences or mechanics.
• Own campaign performance against KPIs and identify delivery gaps early.
• Analyse funnel performance, diagnose constraints and implement optimisation plans when targets are missed.
• Continuously test and refine audiences, creative, messaging, incentives and channel allocation.
• Build trusted client relationships and identify opportunities to extend successful campaigns.

Skills

Campaign management

Growth marketing

Multi-channel marketing

Analytics

Cross-functional leadership

Client management

Budgeting & KPIs

English communication

Job description

Supermom Pte Ltd in Kuala Lumpur leads regional campaigns across Southeast Asia, and the Campaign Manager will own campaign performance from planning to delivery for beauty and education sectors. You will coordinate specialist teams across CRM, Content Marketing, Community, Performance Marketing and Events to deliver cohesive campaigns within budget and timelines.

The role demands a growth marketing mindset, strong analytics, excellent English, and proven ability to drive target KPIs across