Senior Campaigns Manager – Growth & Analytics (SEA/MY)

ShopBack Group; Kuala Lumpur; On-site; MYR 90,000 - 180,000; Full time

Benefits offered by this job

Career growth

Be part of a winning team

Competitive compensation

Candid, open, and collaborativeculture

Job summary

ShopBack Group in Kuala Lumpur is seeking a Campaigns Manager to drive multi-channel campaign strategy and execution across Singapore and Malaysia markets. You will own end-to-end campaigns, set priorities, and lead a team to deliver results.

You will translate business performance data into campaign and segmentation strategies, collaborate with cross-functional teams, and continuously refine workflows to improve output and efficiency.

Qualifications

• 5-7 years of experience in marketing/commercial roles with hands-on campaign planning experience.
• Strong data and analytics background to drive campaign decisions.
• Ability to influence senior stakeholders and align across functions without direct authority.

Responsibilities

• Plan and execute end-to-end campaigns independently and lead a team.
• Set and drive multi-channel marketing strategy (CRM, website, app, paid) to hit targets for SG and MY.
• Translate performance data into campaign, channel and segmentation strategy; ensure team adherence to the metric.
• Represent Marketing in cross-functional forums with Local and Regional teams; influence direction.
• Convert ambiguous business problems into structured, data-backed recommendations and drive them to execution.
• Continuously refine workflows and practices to optimize output and efficiency.
• Track industry trends to identify new campaign opportunities ahead of the market.

Skills

Campaign planning

Data-driven decisions

Stakeholder management

AI tools usage

Cross-functional collaboration

Tools

GA4

CRM software

A/B testing

Job description

ShopBack Group in Kuala Lumpur is seeking a Campaigns Manager to drive multi-channel campaign strategy and execution across Singapore and Malaysia markets. You will own end-to-end campaigns, set priorities, and lead a team to deliver results.

You will translate business performance data into campaign and segmentation strategies, collaborate with cross-functional teams, and continuously refine workflows to improve output and efficiency.