Campaign & Sales Enablement Lead, Salesforce Growth

AIA Malaysia; Kuala Lumpur; On-site; MYR 70,000 - 110,000; Full time

Job summary

AIA Malaysia is seeking a seasoned Campaign Manager to drive Direct Sales Tele-Assist campaigns, define segmentation and lead end-to-end planning. You will partner with Marketing, Product and Technology to optimise campaigns, adoption of Salesforce, and reporting frameworks.

The role focuses on sales enablement, CRM governance, and performance management to improve productivity and outcomes across channels in a growing market.

Qualifications

• Diploma or Degree holder in any discipline and/or non-degree holders with strong related working experience.
• Over 4 years' relevant experience in campaign management, sales enablement, CRM management, sales operations or direct sales channel support.
• Experience in Salesforce CRM, customer data platforms or campaign management tools will be an added advantage.
• Experience in driving sales programmes, campaign strategies and business improvement initiatives.
• Good understanding of direct sales operations, telemarketing campaigns and customer targeting strategies.

Responsibilities

• Lead end-to-end campaign planning and customer targeting strategies.
• Partner with stakeholders to improve campaign effectiveness, customer engagement, sales productivity and operational efficiency.
• Serve as the business owner for Salesforce and related campaign management platforms.
• Drive Salesforce governance, user adoption and CRM best practices across the Direct Sales channel.
• Monitor sales productivity trends and support workforce planning and recruitment initiatives for Direct Sales.

Skills

Campaign management

Sales enablement

CRM management

Direct sales

Stakeholder management

Education

Diploma or Degree in any discipline

Tools

Salesforce CRM

Customer data platforms

Campaign management tools

Job description

AIA Malaysia is seeking a seasoned Campaign Manager to drive Direct Sales Tele-Assist campaigns, define segmentation and lead end-to-end planning. You will partner with Marketing, Product and Technology to optimise campaigns, adoption of Salesforce, and reporting frameworks.

The role focuses on sales enablement, CRM governance, and performance management to improve productivity and outcomes across channels in a growing market.