Campaign & Sales Enablement, Consultant

AIA Malaysia; Kuala Lumpur; On-site; MYR 70,000 - 110,000; Full time

Job summary

AIA Malaysia is seeking a seasoned Campaign Manager to drive Direct Sales Tele-Assist campaigns, define segmentation and lead end-to-end planning. You will partner with Marketing, Product and Technology to optimise campaigns, adoption of Salesforce, and reporting frameworks.

The role focuses on sales enablement, CRM governance, and performance management to improve productivity and outcomes across channels in a growing market.

Qualifications

• Diploma or Degree holder in any discipline and/or non-degree holders with strong related working experience.
• Over 4 years' relevant experience in campaign management, sales enablement, CRM management, sales operations or direct sales channel support.
• Experience in Salesforce CRM, customer data platforms or campaign management tools will be an added advantage.
• Experience in driving sales programmes, campaign strategies and business improvement initiatives.
• Good understanding of direct sales operations, telemarketing campaigns and customer targeting strategies.

Responsibilities

• Lead end-to-end campaign planning and customer targeting strategies.
• Partner with stakeholders to improve campaign effectiveness, customer engagement, sales productivity and operational efficiency.
• Serve as the business owner for Salesforce and related campaign management platforms.
• Drive Salesforce governance, user adoption and CRM best practices across the Direct Sales channel.
• Monitor sales productivity trends and support workforce planning and recruitment initiatives for Direct Sales.

Skills

Campaign management

Sales enablement

CRM management

Direct sales

Stakeholder management

Education

Diploma or Degree in any discipline

Tools

Salesforce CRM

Customer data platforms

Campaign management tools

Job description

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About The Role

• To drive sales growth and productivity for the Direct Sales (Tele-Assist) channel through strategic campaign management, sales enablement initiatives and CRM governance.
• To lead end-to-end campaign planning, customer targeting strategies, Salesforce adoption and performance management initiatives aligned with business objectives.
• To partner with key stakeholders to improve campaign effectiveness, customer engagement, sales productivity and operational efficiency.

Campaign Management

• Lead strategy planning and management of end-to-end teleassist campaigns aligned with product and growth strategies.
• Define customer segmentation framework, targeting logic and contact strategies to improve campaign effectiveness.
• Develop campaign roadmaps and execution plans to support business priorities.
• Monitor campaign performance and recommend optimisation opportunities to improve conversion, reach and productivity.
• Coordinate with stakeholders (Marketing, Product, Technology, Operations and Distribution Channels) to ensure seamless campaign rollout.
• Conduct campaign reviews and provide strategic recommendations based on campaign performance and insights.

Sales Enablement & Salesforce Management

• Serve as the business owner for Salesforce and related campaign management platforms.
• Drive Salesforce governance, user adoption and CRM best practices across the Direct Sales channel.
• Lead dashboard governance and reporting frameworks to support decision-making.
• Gather business requirements and coordinate enhancement initiatives with Technology teams.
• Identify process improvement opportunities and develop enhancement roadmaps to support business growth.
• Lead onboarding, training and activation programmes for new and existing sales staff.
• Develop user guides, training materials and communication plans to improve capability and utilisation.

Sales Performance & Operational Support

• Monitor sales productivity trends and recommend improvement initiatives.
• Support workforce planning and recruitment initiatives for Direct Sales.
• Drive sales engagement, recognition and performance improvement programmes.
• Analyse business performance and identify opportunities to improve productivity and sales outcomes.
• Prepare management reports, business reviews and performance updates for leadership discussions.

Minimum Job Requirements

• Diploma or Degree holder in any discipline and/or non-degree holders with strong related working experience.
• Over 4 years' relevant experience in campaign management, sales enablement, CRM management, sales operations or direct sales channel support.
• Experience in driving sales programmes, campaign strategies and business improvement initiatives.
• Experience in Salesforce CRM, customer data platforms or campaign management tools will be an added advantage.

Special Skillset Will Be An Advantage

• Thorough productivity and quality management knowledge with strong ability and discipline for sales teams.
• Good understanding of direct sales operations, telemarketing campaigns and customer targeting strategies.
• Good grasp and appreciation of systems and applications including Salesforce CRM and digital tools.
• Strong stakeholder management and coordination skills.
• Excellent negotiation, analytical and problem-solving skills.
• Good team building and interpersonal skills and able to communicate effectively with people at all levels.
• Ability to lead training, onboarding and activation programmes.
• Time management and organizational skills.
• Excellent languages’ ability, presentation and proposal writing skills.
• Flexibility and adaptability to change.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.