Campaign Consultant

TDCX, Inc.; Malaysia; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Medical coverage

Training & development

Flexible work arrangements

Public transport access

Global exposure

Job summary

TDCX is seeking a results-driven SEM Campaign Specialist to manage and optimize paid search campaigns across multiple platforms from its Malaysia office. You will shape bidding strategies, craft compelling ad copy, conduct keyword research, and monitor performance to drive conversions.

Ideal candidates bring a marketing mindset, familiarity with SEM tools, and strong English communication. The role offers growth through learning and development in a global BPO environment.

Qualifications

• Bachelor’s degree in any field.
• 2 years in related field preferred, but fresh graduates encouraged.
• Strong communication skills and flair for selling creative market solutions.
• Passionate about sales and online marketing.
• Comfortable with multiple systems and quick to learn new ones.
• Excellent verbal and written communication in English and local market language.

Responsibilities

• Manage and optimize ad campaigns across components (Ad Copy, bids, CPC, CPA, keywords).
• Develop and implement campaign strategies with keyword research.
• Create performance reports with optimization recommendations.
• Track spend in accounts and ensure budget alignment.
• Implement automation and new technologies to enhance SEM.
• Perform additional duties as assigned to support QMS.

Skills

Ad copy

Keyword research

Campaign optimization

Performance reporting

Automation capabilities

Communication skills

English fluency

Education

Bachelor's degree

Tools

Google Ads

KPI dashboards

Job description

At TDCX, we believe that every career move should propel you forward. Work alongside innovative teams, support the growth of the world’s most forward-thinking brands, and explore what’s possible when human expertise meets technology. Together, we’ll enable the future - starting with yours.

Top reasons to work with TDCX

• Attractive remuneration and great perks
• Comprehensive medical, insurance, and social security coverage
• World-class workspaces
• Engaging activities and recognition programs
• Strong learning and development plans for your career growth
• Positive work culture that enables your future
• Easy-to-access location with direct public transport links
• Flexible working arrangements
• Coaching and mentoring from experts in your field
• Join a global company, winner of hundreds of industry awards

What is your mission?

• To manage and optimize existing Advertisement campaign components including, but not limited to - Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc.
• To help create and implementation of campaign strategies including keyword research and analysis.
• To create performance reports with recommendations for improvements.
• Tracking of funds in account and maintaining conversation.
• Knack of implementation new technologies automation capabilities that enhance SEM efforts.
• Any other duties and responsibilities that may be assigned to you by the management from time to time, within your category of employment in the organization and for the effective implementation, maintenance and continual improvement of the Quality Management System of TDCX.

Who are we looking for?

• Candidate must possess at least a Bachelor's Degree in any field.
• Preferable with 2 years of working experience in the related field is required for this position. However, fresh graduates are encouraged to apply.
• Has strong communicative skills and a flair for selling creative market solutions
• Passionate about sales and has a genuine interest for online marketing
• Has strong communicative skills and a flair for selling creative market solutions
• Comfortable working with computers and the ability to work with multiple systems and the ability to learn and adapt to new ones
• Excellent verbal and written communication skills in English and the language of supporting market

About TDCX

Singapore-headquartered TDCX is a leading global business process outsourcing (BPO) company that provides customer experience (CX) solutions, sales and digital marketing services, and content moderation for clients across various industries. These include digital advertising and social media, e-commerce, fintech, gaming, healthtech, media, technology and, travel and hospitality.

With a focus on helping companies enable the future, TDCX’s smart, scalable approach-driven by innovation and operational precision—positions it as a key partner for companies targeting tangible outcomes. With more than 20,000 employees across 37 locations worldwide, TDCX provides its clients with comprehensive coverage in Asia, Europe and the United States. For more information, please visit www.tdcx.com .