Digital Marketing Campaign Specialist

TDCX Malaysia; Kuala Lumpur; On-site; MYR 42,000 - 65,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Incentive and Commission Plan

Job summary

TDCX Malaysia is seeking a Digital Marketing Campaign Specialist to manage and optimize existing advertisement campaigns and help shape strategies to drive growth. You will focus on SEM components, keyword research, and performance analysis.

You will create reports, implement new technologies, and collaborate with teams to meet targets. A strong communication skillset and a passion for online marketing will help you excel in this role.

Qualifications

• Bachelor's Degree in any field.
• 2 years of related field experience preferred; fresh graduates encouraged to apply.
• Strong communication skills with ability to sell creative marketing solutions.
• Genuine interest in online marketing and sales.
• Comfortable with multiple systems and quick to learn new ones.
• Excellent written and spoken English and the local market language.

Responsibilities

• Manage and optimize existing advertisement campaign components including Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, and Keyword Research
• Help create and implement campaign strategies including keyword research and analysis
• Create performance reports with recommendations for improvements
• Track funds in account and maintain conversation
• Implement new technologies and automation capabilities that enhance SEM efforts
• Perform any other duties and responsibilities assigned by management within your category of employment

Skills

Digital marketing

Sales orientation

Communication skills

English proficiency

Education

Bachelor's Degree in any field

Tools

Keyword research tools

Campaign management platforms

Job description

The Digital Marketing Campaign Specialist manages and optimizes existing advertisement campaign components and helps create and implement campaign strategies to drive performance and growth.

Key responsibilities

Manage and optimize existing advertisement campaign components including Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, and Keyword Research

Help create and implement campaign strategies including keyword research and analysis

Create performance reports with recommendations for improvements

Track funds in account and maintain conversation

Implement new technologies and automation capabilities that enhance SEM efforts

Perform any other duties and responsibilities assigned by management within your category of employment

About you

Bachelor's Degree in any field

Preferably 2 years of working experience in the related field (fresh graduates encouraged to apply)

Strong communicative skills and a flair for selling creative market solutions

Passionate about sales and has a genuine interest in online marketing

Comfortable working with computers and the ability to work with multiple systems and learn and adapt to new ones

Excellent verbal and written communication skills in English and the language of supporting market

About us

Singapore-headquartered TDCX is a leading global business process outsourcing (BPO) company that provides customer experience (CX) solutions, sales and digital marketing services, and content moderation for clients across various industries including digital advertising and social media, e-commerce, fintech, gaming, healthtech, media, technology and travel and hospitality. With more than 20,000 employees across 37 locations worldwide, TDCX provides its clients with comprehensive coverage in Asia, Europe and the United States.

Attractive remuneration and great perks

Comprehensive medical, insurance, and social security coverage

World-class workspaces

Engaging activities and recognition programs

Strong learning and development plans for your career growth

Positive culture for you to #BeMore at work

Easy-to-access location with direct public transport links

Flexible working arrangements

Coaching and mentoring from experts in your field

Perks and benefits Medical Miscellaneous allowance Dental Vision Incentive, Bonus and Commission Plan, Life-long Le