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Softinn Solutions Sdn. Bhd. in Melaka seeks an energetic Business Operation & Admin Executive to manage operations, booking support, and frontline communications.
You will own real outcomes, handle live partner requests, and contribute to hiring and team support, balancing multiple duties with calm efficiency. The ideal candidate has 1–3 years in operations, customer service, or admin roles, strong organisational skills, and comfortable on the phone with customers and suppliers.
The Business Operation & Admin Executive manages people, operations, and booking support - two domains that both require the same core skill: staying calm when things are moving fast. This role suits someone with prior operations or customer-facing experience who can hold multiple responsibilities without losing attention to detail. It is not a purely administrative role - you will own real outcomes, handle live partner requests, and play an active part in how the company hires and supports its team.
Handle customer enquiries and support related to bookings, including booking modification or cancellation requests
Engage smoothly with Softinn booking hotel merchants on booking modification, room price update, promotion, and allotment
Manage the Bookkeeping, Invoicing, & HR administrative tasks and provide coordination admin support
Draft and post job listings on relevant platforms
Screen applications and coordinate interview scheduling via the company CRM
Manage onboarding documentation & onboarding of new hires
Handle office admin tasks and contribute to general department reporting and documentation
Handle office reception & communication with good and professional phone etiquette
Be the first contact in the office
1 to 3 years of working experience in business operations, customer service, Account admin, HR admin, and / or hospitality/travel
Demonstrated ability to stay composed and effective under time pressure
Comfortable handling external partner or customer communication professionally
Organised and reliable - follows through on commitments without needing constant reminders
People-oriented - you genuinely enjoy helping and communicating
Adaptable - you adjust when priorities shift without needing time to recover
Accountable - when something goes wrong, your first instinct is to fix it, not explain it
Comfortable speaking on the phone with both customers and business partners / suppliers
Proficient in computer skills, including but not limited to Google Workspace or Microsoft Office tool
Familiar with Ai automation
Familiarity with any Accounting system, CRM, or HR management platform
Knowledge in SaaS and interested in the travel tech industry
Hirer responsiveness Salary match Number of applicants
Your application will include the following questions:
Softinn is a hospitality technology company that provides property management systems and e-commerce solutions to boutique hotels. We are based in Melaka.
Our mission is to "Make hotelier work easier" through connectivity. We differentiate by building collaboration tech that removes system silos in boutique hotels and enables IR4.0. Our tagline is "Make IT Easy for Hotels".
Work-hard-Play-harder, open communication, less bureaucractic working environment is synonymous with life in Softinn. If you are seeking a sense of pride and ownership at work, continuous learning and innovation, flexibility, flat level of bureaucracy, and entrepreneurial spirit, then Softinn is the place for you.
Softinn is a hospitality technology company that provides property management systems and e-commerce solutions to boutique hotels. We are based in Melaka.
Our mission is to "Make hotelier work easier" through connectivity. We differentiate by building collaboration tech that removes system silos in boutique hotels and enables IR4.0. Our tagline is "Make IT Easy for Hotels".
Work-hard-Play-harder, open communication, less bureaucractic working environment is synonymous with life in Softinn. If you are seeking a sense of pride and ownership at work, continuous learning and innovation, flexibility, flat level of bureaucracy, and entrepreneurial spirit, then Softinn is the place for you.
Perks and benefits Medical Miscellaneous allowance Access to Online Training, Domestic & internationa
What can I earn as an Administration Executive