Business Development Manager (HRMS)

BIPO; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

BIPO is seeking a senior enterprise sales professional to lead Malaysia-wide new business for HRMS, HCM, payroll, outsourcing, and EOR solutions. You will own end-to-end sales cycles, engage senior decision-makers, and collaborate with cross-functional teams to craft compelling proposals and close deals.

You will build a strong sales pipeline, forecast accurately, and leverage partnerships and industry events to drive growth in a dynamic HR tech market.

Qualifications

• 5–8+ years of enterprise B2B sales in HRMS/HCM or related HR tech.
• Proven track record of acquiring new enterprise accounts in Malaysia.
• Experience managing complex sales cycles with multiple stakeholders.
• Strong consultative, presentation, negotiation, and executive stakeholder skills.
• Experience handling RFPs, negotiations, and contract closures.
• Ability to collaborate with regional/global cross-functional teams.

Responsibilities

• Identify and acquire new enterprise customers across Malaysia.
• Drive opportunities for HRMS, HCM, payroll, outsourcing, and EOR solutions.
• Develop and execute account acquisition plans to hit sales targets.
• Lead end-to-end enterprise sales cycles from discovery to contract closure.
• Engage CHROs, HR Directors, CFOs, and procurement leaders to influence decisions.
• Collaborate with Solution Consulting, Product, Implementation, and Customer Success teams.
• Coordinate responses to RFPs/RFIs with internal stakeholders.
• Maintain a robust pipeline through hunting, networking, and partnerships.
• Maintain accurate forecasts and pipeline reporting via CRM.
• Monitor market trends and advise on opportunities, including cross-border deals.

Skills

Enterprise B2B sales

HR technology

Consultative selling

Executive stakeholder management

CRM proficiency

Education

Bachelor's degree in Business or related

Tools

CRM software

Job description

Key Responsibilities

• Identify, prospect, and acquire new enterprise customers across the Malaysian market.
• Drive new business opportunities for HRMS, Global Payroll, Payroll Outsourcing, and Employer of Record (EOR) solutions.
• Develop and execute strategic account acquisition plans to achieve sales targets.
• Lead end-to-end enterprise sales cycles, including qualification, discovery, solution positioning, proposal development, commercial negotiations, and contract closure.
• Engage and influence senior decision-makers, including CHROs, HR Directors, CFOs, Procurement teams, and business leaders.
• Work closely with Solution Consulting, Product, Implementation, and Customer Success teams to develop compelling customer proposals and ensure successful deal execution.
• Lead and coordinate responses to RFPs/RFIs, collaborating with internal stakeholders across multiple functions.
• Build and maintain a robust sales pipeline through proactive hunting, networking, referrals, industry events, and strategic partnerships.
• Maintain accurate sales forecasts and pipeline reporting using CRM tools.
• Monitor market trends, competitor activities, and emerging workforce management and HR technology developments within Malaysia to identify new business opportunities.
• Where relevant, support cross-border or multi-country deals involving Malaysian entities, in coordination with regional teams.

Requirements

• 5–8+ years of enterprise B2B sales experience in HRMS, HCM, Payroll Software, Payroll Outsourcing, Employer of Record (EOR), or related HR technology and workforce solutions.
• Proven track record of hunting and winning new enterprise accounts in the Malaysian market, consistently achieving or exceeding sales targets.
• Experience managing complex sales opportunities involving multiple stakeholders.
• Strong consultative selling, presentation, negotiation, and executive stakeholder management skills.
• Experience managing enterprise RFPs, commercial negotiations, and contract closures.
• Ability to collaborate effectively with regional and global cross-functional teams.
• Excellent communication, influencing, and relationship-building skills.
• Bachelor's degree in Business, Human Resources, Information Technology, or a related discipline.

Preferred Qualifications

• Experience selling SaaS-based HRMS, HCM, Global Payroll, Payroll Outsourcing, or Employer of Record (EOR) solutions.
• Established network of enterprise HR, Finance, and C-level decision-makers in Malaysia.
• Familiarity with enterprise HCM platforms such as Workday, SAP SuccessFactors or Oracle HCM is an advantage.