Business Development Manager

astro; Malaysia; On-site; MYR 60,000 - 100,000; Full time

Job summary

Astro Malaysia is seeking a result-driven Regional Retail Manager to lead development and growth of the regional retail business. You will be responsible for achieving KPI targets, expanding footprint, and aligning brand presence with national strategies.

The role requires strong B2B sales, key account management, and digital capability to drive campaigns and channel efficiency across the region.

Qualifications

• Degree or Diploma in business, sales or marketing preferred.

Responsibilities

• Drive the overall development and growth of regional retail business.

Skills

Sales experience

Communication skills

Digital knowledge

MS Office

English & Bahasa

Area familiarity

B2B sales

Key account management

Retail sales

Excel & PowerPoint

Education

Degree or Diploma

Tools

CRM software

Job description

WHY JOIN US?

We practice a vibrant & energetic office culture.

We provide opportunities for career advancement within the company.

Good performance is always rewarded accordingly.

\" It's our people that make Astro Malaysia's leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. \"

JOB RESPONSIBILITIES:

WHAT YOU WILL DO:

• Drive the overall development and growth of regional retail business
• Accountable for the overall regional retail KPIs and key deliverables
• Responsible for footprint expansion in the region by ensuring continuous growth in brand presence and distribution touchpoints and market reach
• Drive, implement and execute Company's and Sales & Distribution key strategies and focus initiatives
• Responsible for timely execution, effective communication and monitoring of both nationwide consumer campaigns and trade sales campaigns
• Drive and champion local (regional) sales plans and campaign initiatives
• Account management - responsible for regular reviews, updates and strategies sharing with Retail Partners to best aligned with the overall Company's visions and strategy
• Ensure high impact brand visibility and brand experience in Retailer's stores, such as POSM deployment, in-store branding, signage and proper application of demo showcase
• Drive channel efficiency - responsible for the implementation of retail training plans, re-skilling, knowledge-transfer and timely distribution of training materials
• Drive digital adoption in Retail Partners - e.g.: embracing and advocating the adoption of new digital sales tools, software, platform and processes
• Keep abreast of regional market trends, sentiment and competitive analysis and ensure timely and constant update to the Management/HQ - drive business planning and opportunity recommendations
• Ensure process centricity and governance in the regional retail business - including execution and monitoring of local and nationwide campaigns, incentive SOP, contract management, compliance, policies and rules of trade

REQUIREMENTS:

WHO YOU ARE:

• Degree or Diploma holder in any faculty, preferably in business related discipline, sales or marketing.
• At least 2-3 years of experience in sales, business development and client-facing roles - preferably from FMCG and Retail Sales.
• Experience in B2B sales and key account management.
• Digital knowledge - e.g.: involvement in digital project, eCommerce or digital services.
• Full-fledged Microsoft Office (notably good use of Excel & PowerPoint).
• Proficiency in English & Bahasa both in speaking and written.
• Good communication skills,
• Exposed and familiar with area of operation.