Business Development Manager

Astro; Kuala Lumpur; On-site; MYR 89,280 - 122,760; Full time

Job summary

Astro Malaysia is seeking a dynamic Business Development lead to expand our product presence in retail channels across Malaysia. You will develop strategies, onboard partners, and drive sales growth.

The role requires 3–5 years in BD or retail, strong relationship skills, and the ability to travel. You will collaborate with marketing, product, and customer service to deliver results in a fast-paced environment.

Qualifications

• Minimum 3–5 years in business development, retail sales, or partner management.
• Proven track record of meeting or exceeding sales targets.
• Strong understanding of retail ecosystems, especially SMEs.
• Excellent interpersonal, negotiation and communication skills.

Responsibilities

• Develop and execute a business development strategy to grow Astro product sales in retail channels.
• Identify, engage, and onboard new retail partners, especially small to mid-sized businesses.
• Achieve and exceed sales targets, KPIs, and business objectives.
• Build strong, long-term relationships with existing retail partners.
• Provide ongoing support, training, and tools to ensure retail partners can effectively sell Astro products and services.
• Monitor partner performance and implement improvement plans when needed.
• Explore new market segments and regions for retail growth.
• Collaborate with marketing and product teams to tailor Astro’s offerings to local customer and retailer needs.
• Analyze retail sales performance and market trends.
• Provide regular updates and insights to management and cross‑functional teams.
• Collaborate with internal marketing teams to launch and support promotional campaigns at retail locations.
• Ensure consistency in branding and messaging across all retail touchpoints.

Skills

Retail sales

Business development

Partnership management

Negotiation

Communication

Education

Degree/Diploma in Business/Commerce/Marketing

Job description

Why Join Us

• We practice a vibrant & energetic office culture.
• We provide opportunities for career advancement within the company.
• Good performance is always rewarded accordingly.

It’s our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.

Job Responsibilities

Sales & Growth Strategy

• Develop and execute a business development strategy to grow Astro product sales in retail channels.
• Identify, engage, and onboard new retail partners, especially small to mid-sized businesses.
• Achieve and exceed sales targets, KPIs, and business objectives.

Retail Partner Management

• Build strong, long-term relationships with existing retail partners.
• Provide ongoing support, training, and tools to ensure retail partners can effectively sell Astro products and services.
• Monitor partner performance and implement improvement plans when needed.

Market Expansion

• Explore new market segments and regions for retail growth.
• Collaborate with marketing and product teams to tailor Astro’s offerings to local customer and retailer needs.

Data & Reporting

• Analyze retail sales performance and market trends.
• Provide regular updates and insights to management and cross‑functional teams.

Campaign & Promotion Execution

• Collaborate with internal marketing teams to launch and support promotional campaigns at retail locations.
• Ensure consistency in branding and messaging across all retail touchpoints.

Requirements

• Minimum 3–5 years of experience in business development, retail sales, or partner management.
• Proven track record in meeting or exceeding sales targets.
• Strong understanding of retail ecosystems, especially small to mid‑sized businesses.
• Excellent interpersonal, negotiation, and communication skills.
• Able to travel as required.
• Degree/Diploma holders in Business/Commerce/Communications or in any relevant field.
• Preferably 5 years working experience in customer service environment.
• Fluent in English, Bahasa Malaysia and/or other languages are added advantage.
• Able to lead and motivate the team.
• Able to interact with all levels of people and possess a service‑oriented mindset.
• Independent, self‑motivated and possess positive attitude; results oriented.
• Ability to work and manage in a fast pace and challenging environment.
• Mature, dynamic and proactive.
• Able to organize resources, present report and coordinate project work.
• PC literate with working knowledge of Microsoft Windows, Word and Excel.