Business Development Manager

Elitez Pte Ltd; Kuala Lumpur; Hybrid; MYR 78,000 - 134,000; Full time

Job summary

Elitez Pte Ltd is seeking a business development professional with 3–5 years of B2B industrial sales experience to identify and develop new markets across assigned regions. You will research projects, target accounts and market trends, while building relationships with EPC contractors, consultants, end users, distributors and sales agents.

You will also onboard new sales agents, handle regional enquiries, and coordinate with technical teams to translate customer requirements into proposals.

Qualifications

• Bachelor’s Degree or Diploma in Engineering, Marketing, Business Administration or a related discipline.
• 3–5 years of relevant experience in B2B industrial sales, technical sales, business development, technical marketing or application sales.
• Experience in Power Generation / Power Plants, Industrial HVAC, Cooling Systems, Heat Transfer Equipment or related engineering industries is highly preferred.
• Exposure to cooling towers, ACC, ACHX, heat exchangers, chillers or other mechanical/thermal equipment will be an advantage.
• Experience dealing with EPC contractors, consultants, end users, distributors or sales agents in a project-based environment is preferred.
• Able to understand basic technical specifications, datasheets and customer requirements.
• Strong communication, presentation, negotiation and follow-up skills.
• Commercially driven, proactive and able to manage multiple opportunities independently.
• Willing to travel locally and internationally.

Responsibilities

• Identify and develop new markets, industries, customers and project opportunities across assigned regions
• Research potential projects, target accounts, market trends and competitor activities
• Develop and maintain relationships with customers, EPC contractors, consultants, end users, distributors and sales agents
• Identify, evaluate and support the onboarding and development of new sales agents in priority markets
• Handle regional enquiries and coordinate closely with technical, engineering and commercial teams
• Understand customers' preliminary technical requirements, specifications and applications and communicate them effectively to internal teams
• Follow up on technical and commercial proposals and drive opportunities through clarification, negotiation and sales conversion
• Maintain an accurate sales and opportunity pipeline, including opportunity status, next actions and expected timelines
• Support customer meetings, presentations, product introductions and regional business-development activities
• Gather market intelligence covering competitors, pricing, customer requirements and emerging opportunities

Skills

Communication skills

Presentation skills

Negotiation skills

Follow-up skills

Travel willingness

Education

Bachelor’s or Diploma in Engineering, Marketing or Business Administration

Job description

This role is ideal for candidates with experience in industrial B2B sales, technical sales, business development or technical marketing, particularly within power generation, industrial HVAC, cooling systems, heat transfer or related engineering industries.

Key responsibilities

Identify and develop new markets, industries, customers and project opportunities across assigned regions

Research potential projects, target accounts, market trends and competitor activities

Develop and maintain relationships with customers, EPC contractors, consultants, end users, distributors and sales agents

Identify, evaluate and support the onboarding and development of new sales agents in priority markets

Handle regional enquiries and coordinate closely with technical, engineering and commercial teams

Understand customers' preliminary technical requirements, specifications and applications and communicate them effectively to internal teams

Follow up on technical and commercial proposals and drive opportunities through clarification, negotiation and sales conversion

Maintain an accurate sales and opportunity pipeline, including opportunity status, next actions and expected timelines

Support customer meetings, presentations, product introductions and regional business-development activities

Gather market intelligence covering competitors, pricing, customer requirements and emerging opportunities

About you

Bachelor's Degree or Diploma in Engineering, Marketing, Business Administration or a related discipline

3–5 years of relevant experience in B2B industrial sales, technical sales, business development, technical marketing or application sales

Experience in Power Generation / Power Plants, Industrial HVAC, Cooling Systems, Heat Transfer Equipment or related engineering industries is highly preferred

Exposure to cooling towers, ACC, ACHX, heat exchangers, chillers or other mechanical / thermal equipment will be an advantage

Experience dealing with EPC contractors, consultants, end users, distributors or sales agents in a project-based environment is preferred

Able to understand basic technical specifications, datasheets and customer requirements

Strong communication, presentation, negotiation and follow-up skills

Commercially driven, proactive and able to manage multiple opportunities independently

Willing to travel locally and internationally