Business Development Executive (B2B SaaS - Automotive Sector)

Reeracoen (Malaysia); Malaysia; On-site; MYR 120,000 - 180,000; Full time

Job summary

Reeracoen (Malaysia) is seeking a hands-on Marketing Manager to drive digital marketing, content creation, paid advertising, and lead generation. You will manage multiple digital channels, develop multilingual content (English, Bahasa Malaysia, Mandarin), and work closely with the sales team to convert marketing leads into opportunities.

The role requires coordinating with freelancers, maintaining brand consistency across channels, and delivering weekly performance reports.

Responsibilities

• Manage Facebook, Instagram, TikTok, Xiaohongshu (Rednote), and website content
• Plan monthly content calendars and create engaging videos, posts, and advertisements
• Develop content in English, Bahasa Malaysia, and Mandarin
• Coordinate with freelancers and internal teams for content production
• Maintain brand consistency across all channels
• Plan, execute, and optimize paid campaigns on Meta and TikTok
• Manage campaign budgets, audience targeting, and retargeting
• Monitor campaign performance, leads, and cost per lead (CPL)
• Conduct A/B testing to improve marketing results
• Manage lead tracking from social media, websites, and WhatsApp
• Ensure accurate lead data and smooth CRM integration
• Work closely with the sales team to improve lead quality and conversion
• Analyze marketing performance and provide weekly reports
• Manage online customer communities and social media engagement
• Gather customer feedback and share insights with internal teams

Job description

【Job Summary】

We are seeking a hands‑on Marketing Manager to drive digital marketing, content creation, paid advertising, and lead generation. The successful candidate will manage multiple digital channels, develop engaging multilingual content, and work closely with the sales team to convert marketing leads into business opportunities.

【Responsibilities】

1. Digital Marketing & Content Creation

• Manage Facebook, Instagram, TikTok, Xiaohongshu (Rednote), and website content.
• Plan monthly content calendars and create engaging videos, posts, and advertisements.
• Develop content in English, Bahasa Malaysia, and Mandarin.
• Coordinate with freelancers and internal teams for content production.
• Maintain brand consistency across all channels.

2. Paid Advertising & Lead Generation

• Plan, execute, and optimize paid campaigns on Meta and TikTok.
• Manage campaign budgets, audience targeting, and retargeting.
• Monitor campaign performance, leads, and cost per lead (CPL).
• Conduct A/B testing to improve marketing results.

3. CRM & Sales Collaboration

• Manage lead tracking from social media, websites, and WhatsApp.
• Ensure accurate lead data and smooth CRM integration.
• Work closely with the sales team to improve lead quality and conversion.
• Analyze marketing performance and provide weekly reports.

4. Community Management

• Manage online customer communities and social media engagement.
• Gather customer feedback and share insights with internal teams.