Business Development Executive

Unicharm Malaysia Trading Sdn Bhd; Penang; On-site; MYR 67,000 - 100,000; Full time

Job summary

Unicharm Malaysia Trading Sdn Bhd is seeking a results-driven Business Development Executive in Penang to identify high-potential leads, build strategic relationships, and expand market footprint. You will drive revenue by managing the full sales cycle and tailoring solutions for diverse clients.

The role requires 2–4 years in FMCG sales or business development, with fluency in English and Bahasa Malaysia; Mandarin is a strong advantage for certain customer bases.

Qualifications

• Bachelor's Degree or Diploma required.
• 2–4 years of proven track record in FMCG sales or business development.
• Fluency in English and Bahasa Malaysia; Mandarin is a strong advantage depending on target customers.

Responsibilities

• Identify, target, and generate new high-potential business leads through cold calling, networking and market research.
• Manage end-to-end sales cycle—from initial contact and pitch to negotiation and closing.
• Build and maintain long-term consultative relationships with key decision-makers to maximize account value.
• Craft customized proposals, presentations, and quotations addressing client pain points.
• Monitor industry trends and competitor activity to identify new revenue opportunities.
• Maintain accurate pipeline tracking and provide weekly/monthly sales updates.

Skills

Lead generation

Cold calling

Market research

Negotiation

Account management

Communication

Networking

Education

Bachelor's degree or Diploma

Tools

CRM software

Job description

Responsible for driving revenue growth by identifying, qualifying, and securing new business opportunities across Area. The primary focus is to actively prospect for store, build strong strategic relationships, and expand the company's market footprint. The position acts as a bridge between market demands and internal capabilities, ensuring sales targets are met in alignment with overall company growth objectives.

Key responsibilities

Identify, target, and generate new high-potential business leads through cold calling, networking and market research.

Manage the end-to-end sales cycle-from initial contact and pitch presentation to contract negotiation and closing the deal

Build and maintain long-term consultative relationships with key decision-makers and stakeholders to maximize account value.

Craft customized business proposals, presentations, and quotations that effectively address client pain points.

Monitor industry trends, competitor activities, and market shifts to identify new avenues for revenue generation.

Maintain accurate pipeline tracking and provide regular weekly/monthly updates on sales metrics, conversion rates, and forecasts.

About you

Bachelor's Degree or Diploma

2 to 4 years of proven track record in FMCG sales or business development, preferably within the North market.

Fluency in English and Bahasa Malaysia (both written and spoken). Fluency in Mandarin/local dialects is a strong advantage depending on the target customer base.

Solid understanding of localized sales pipelines, commercial negotiation parameters

Strongly driven by targets, KPIs, and monetary metrics; highly resilient in overcoming customer objections.

Highly developed communication skills with the ability to influence and persuade mid-to-senior corporate stakeholders

Ability to work autonomously with minimal supervision, displaying a proactive approach to opening new store

Capable of diagnosing complex customer needs and translating them into tailored business solutions.

Comfortable navigating fast-moving market environments and pivoting strategies as customer needs evolve.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a business development executive?
• Which of the following types of qualifications do you have?
• How would you rate your Mandarin language skills?
• How many years of experience do you have in the FMCG Industry?

Manufacturing 101-1,000 employees

Unicharm’s mission is to realize a cohesive society where people and pets live in harmony alongside the global environment. Their vision is NOLA & DOLA (Necessity of Life with Activities & Dreams of Life with Activities), anchored by core values centered on innovation, ownership, and "Management with Resonance".

Unicharm’s mission is to realize a cohesive society where people and pets live in harmony alongside the global environment. Their vision is NOLA & DOLA (Necessity of Life with Activities & Dreams of Life with Activities), anchored by core values centered on innovation, ownership, and "Management with Resonance".

What can I earn as a Business Development Executive