Business Development (FMCG Retail)

SmartHire by SEEK; Kajang; On-site; MYR 50,000 - 80,000; Full time

Benefits offered by this job

Hybrid Work Arrangement

Health and Wellness Benefits

Look Good, Feel Good Perks

Tech Support

Monthly Product Freebies

Staff Discounts

Continuous Learning Support

First Home Benefit

Job summary

Smells Good Holdings Sdn. Bhd. is seeking a Business Development Executive to drive in-store visibility and manage key account relationships across Malaysia. You will shape account plans, coordinate promotions, and oversee stock and listings to support retail growth.

The role requires FMCG retail experience, strong negotiation, and a data-informed approach to boost sell-through. A dynamic, entrepreneurial environment awaits in a fast-growing personal care brand.

Qualifications

• 1 year in trade sales, retail, or key account management in FMCG/personal care or consumer goods.
• Ability to ask confidently, negotiate effectively, and secure in-store activations beyond budget.
• Results-oriented mindset with focus on driving units and sell-through.
• Proven ability to move quickly; tasks completed within days not weeks.
• Read and interpret simple sell-out reports and translate data into actions.

Responsibilities

• Drive in-store visibility: negotiate shelf presence, secondary placements, gondolas, and activations across retail accounts.
• Manage key accounts day to day: own promotions, range, stock-in, and listings with partners.
• Own the account plan and business reviews: develop annual promo calendars and growth targets.
• Track sell-in, sell-out, and forecasting: align stock with demand and monitor performance.
• Support channel expansion: prepare accounts for new retail channels including modern trade and general trade.

Skills

FMCG/Retail exp

Negotiation & visibility

Sell-through mindset

Speed & execution

Numerical literacy

Job description

Our client "Smells Good Holdings Sdn. Bhd." is seeking a Business Development Executive (FMCG Retail) to join their team! Are you a commercially driven professional who thrives on building retail presence and making things happen on the ground? This is a fantastic opportunity to join a fast-growing local personal care brand at an exciting stage of its retail expansion. In this role, you will own key account relationships, shape in-store visibility, and directly influence how the brand shows up in stores across Malaysia. If you enjoy working in a dynamic, entrepreneurial environment where your results are visible and your impact is real, this could be the perfect next step in your career.

About Our Client

Smells Good Holdings Sdn. Bhd. is a Malaysian personal care company behind two exciting brands — Bath Garden, celebrated for its premium yet affordable scented body care range available on TikTok, Mr DIY, and Watson, and Love Maya, offering a beautiful collection of island‑inspired scented body care products. With a growing retail footprint and a passionate team behind it, Smells Good is on an exciting journey to bring quality, accessible personal care to more Malaysians.

What you'll be doing?

• Drive In-Store Visibility: Negotiate and secure shelf presence, secondary placements, gondolas, concourse, and cashier activations across retail accounts — pushing for maximum visibility and deploying promoters where they deliver the most impact.
• Manage Key Accounts Day to Day: Build and nurture relationships with retail and trade partners at all levels — from buyers and category managers to store managers — while owning the promotional calendar, range, stock-in, and listings.
• Own the Account Plan and Business Reviews: Develop and manage a simple annual plan for each key account covering promo calendars, trade terms, visibility goals, and growth targets, and conduct regular reviews with partners to track progress and adjust strategies.
• Track Sell-In, Sell-Out, and Forecasting: Manage sell-in and forecasting accurately to align stock with demand, while monitoring sell-out performance at store level to identify what is working and act quickly on what is not.
• Support Channel Expansion: Prepare accounts and handle the groundwork and execution as new retail channels are opened — including modern trade, pharmacy, minimarket, and general trade.
• Handle B2B and General Trade: Manage B2B orders and general trade accounts, including supporting early-stage distributor pilots.

Who are they looking for?

• FMCG or Retail Sales Experience: A minimum of 1 year in trade sales, retail, or key account management within FMCG, personal care, or consumer goods is required — candidates with no prior experience are welcomed to apply if they bring strong commercial curiosity and a drive to learn.
• Negotiation and Visibility Skills: Demonstrated ability to ask confidently, negotiate effectively, and push for better in-store placement and activations that go beyond what the budget alone would achieve.
• Commercial and Sell-Through Mindset: A results-oriented approach where success is measured not just by completing tasks, but by whether actions actually moved units and driven sell-through.
• Speed and Execution: A proven ability to move quickly — when something needs placing, fixing, or chasing in store, it gets done within days, not weeks.
• Comfort with Numbers: Ability to read and interpret a simple sell-out report and translate data into meaningful on-ground actions.

Why you should consider this opportunity?

Our client offers an attractive remuneration package and other benefits, such as:

• Hybrid Work Arrangement: Enjoy the flexibility of working from home 2 days a week, giving you the balance to do your best work.
• Health and Wellness Benefits: Comprehensive coverage including outpatient medical, over‑the‑counter medications, ClassPass, gym subscription, and therapy sessions to support your physical and mental wellbeing.
• Look Good, Feel Good Perks: Fashion, hairstyling, and grooming allowances to help you always put your best self forward.
• Tech Support: An Apple MacBook provided to every team member so you have the right tools to work efficiently.
• Monthly Product Freebies: Receive complimentary company products every month to enjoy yourself or share with the people you love.
• Staff Discounts: Exclusive employee pricing on all company products for you, your friends, and your family.
• Continuous Learning Support: Educational assistance to help you build new skills and grow your career over the long term.
• First Home Benefit: Receive RM10,000 when you purchase your first home — a meaningful investment in your future.

We believe great talent comes in many forms — if this role excites you and you are ready to bring your energy and commitment, we would love to hear from you.

All information received will be kept strictly confidential and will be used only for employment‑related purposes.

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