Business Development Executive

PSI Hospitality Sdn Bhd; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

PSI Hospitality Sdn Bhd in Greater Kuala Lumpur is seeking a dynamic Business Development Executive for on-site duties in the HoReCa sector. You will identify and pursue new business opportunities within hotels, restaurants, cafés, and related operators.

You will lead lead generation, conduct meetings, prepare proposals, and negotiate to close deals, while maintaining and growing key accounts, tracking market trends, coordinating with internal teams, and contributing to sales planning and

Qualifications

• Strong new business development and lead generation skills.
• Business acumen and commercial awareness, including understanding client operations and proposing suitable solutions.
• Effective communication skills, both verbal and written, with the ability to present, negotiate, and build long-term relationships.
• Experience in account management, including maintaining client satisfaction, handling inquiries, and ensuring repeat business.
• Prior experience in HoReCa, hospitality, or FMCG distribution is an advantage.
• Proficiency in basic office software (e.g., MS Office) and familiarity with CRM tools.
• Ability to work independently, manage time effectively, and meet sales targets in a fast-paced environment.
• Relevant diploma or degree in Business, Marketing, Hospitality, or a related field is preferred.

Responsibilities

• Generate and qualify leads within the HoReCa segment.
• Conduct sales meetings and presentations to prospective clients.
• Prepare proposals and negotiate to close deals.
• Maintain and grow key accounts; ensure customer satisfaction and timely delivery.
• Monitor market trends and collaborate with internal teams.
• Maintain accurate sales records and provide regular performance reports.
• Contribute to sales planning and target setting.

Skills

Lead generation

Sales presentations

Account management

CRM tools

MS Office

Time management

Target achievement

Independent working

Education

Diploma or degree in Business/Marketing/Hospitality

Tools

CRM tools

MS Office

Job description

Company Description

PSI Hospitality Sdn Bhd operates as a distributor within the HoReCa (Hotel, Restaurant, Café) sector, supplying products and solutions tailored to the hospitality industry. The company focuses on supporting foodservice and accommodation providers with reliable, quality offerings that meet the needs of professional operations. PSI Hospitality works closely with its clients to ensure efficient supply, service excellence, and long-term partnerships. The organization values responsiveness, industry knowledge, and practical support that helps customers deliver better experiences to their guests.

Role Description

This is a full-time, on-site Business Development Executive role based in Greater Kuala Lumpur. The Business Development Executive will identify and pursue new business opportunities within the HoReCa segment, including hotels, restaurants, cafés, and related operators. Day-to-day responsibilities include generating and qualifying leads, conducting sales meetings and presentations, preparing proposals, and managing negotiations to close deals. The role involves maintaining and growing key accounts, monitoring market trends, and collaborating with internal teams to ensure customer satisfaction and timely delivery. The Business Development Executive will also be expected to maintain accurate sales records, provide regular performance reports, and actively contribute to sales planning and targets.

Qualifications

• Strong new business development and lead generation skills, with a track record of identifying and converting opportunities.
• Business acumen and commercial awareness, including the ability to understand client operations and propose suitable solutions.
• Effective communication skills, both verbal and written, with the ability to present, negotiate, and build long-term relationships.
• Experience in account management, including maintaining client satisfaction, handling inquiries, and ensuring repeat business.
• Prior experience in HoReCa, hospitality, or FMCG distribution is an advantage.
• Proficiency in basic office software (e.g., MS Office or equivalent) and familiarity with CRM tools.
• Ability to work independently, manage time effectively, and meet sales targets in a fast-paced environment.
• Relevant diploma or degree in Business, Marketing, Hospitality, or a related field is preferred.