Business Development & Brand Growth Manager

SENSE EMBROIDERY SDN. BHD.; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

SENSE Group is seeking a strategic Business Development & Brand Growth Manager to lead the development and launch of its skincare range. You will shape O2O marketing, optimise pricing and profitability, and enhance customer experience across all branches.

The ideal candidate has 3–5 years in business development or brand management, with preference for beauty/skincare industry experience and strong cross-functional leadership abilities.

Qualifications

• Diploma or Bachelor's Degree in Business Administration, Marketing, Business Management or a related field.
• 3-5 years of relevant experience in business development, brand management, commercial strategy or product development.
• Experience in the beauty, skincare, cosmetics or aesthetic industry is strongly preferred.
• Experience coordinating skincare product development, OEM/ODM suppliers or product launches is an advantage.
• Strong understanding of O2O marketing, digital customer acquisition and retention.
• Good commercial knowledge of pricing, product costing, profit margins and sales performance.

Responsibilities

• Lead end-to-end development and commercial launch of SENSE's skincare product range.
• Conduct market research on skincare trends, consumer preferences and opportunities.
• Coordinate with OEM/ODM manufacturers on formulation, packaging, testing and regulatory requirements.
• Develop product positioning, USPs and brand strategies.
• Develop and implement integrated O2O marketing strategies to increase acquisition and sales.
• Connect digital marketing, social media, e-commerce and branches into a seamless customer journey.
• Develop pricing structures for skincare products, treatments, packages and promotions.
• Standardise customer service strategies and service standards across all branches.
• Analyse branch revenue, product sales, conversion rates and margins.
• Present performance reviews and strategic recommendations to Management.

Skills

Strategic thinking

Cross-functional collaboration

Negotiation skills

Analytical skills

Communication

Project leadership

Education

Business degree (BA/BBM) or Diploma

Job description

Business Development & Brand Growth Manager

SENSE Group is seeking a strategic, commercially driven and hands-on Business Development & Brand Growth Manager to lead the company's next phase of business growth and brand expansion. This role will focus on developing and launching SENSE's own skincare product range, establishing effective Online-to-Offline (O2O) marketing strategies, optimising pricing and profitability, and enhancing customer experience across all branches. The successful candidate will be responsible for transforming business opportunities into actionable strategies, leading cross-functional initiatives, and delivering measurable commercial results.

Key responsibilities

Lead the end-to-end development and commercial launch of SENSE's skincare product range

Conduct market research on skincare trends, consumer preferences, competitor products and market opportunities

Coordinate with OEM/ODM manufacturers and suppliers on product formulation, packaging, testing, regulatory requirements and production

Develop product positioning, unique selling propositions (USPs), target customer segments and brand strategies

Develop and implement integrated Online-to-Offline (O2O) marketing strategies to increase customer acquisition and sales

Connect digital marketing, social media, e-commerce, customer databases and physical branches into a seamless customer journey

Develop competitive and profitable pricing structures for skincare products, treatments, packages and promotions

Develop and standardise customer service strategies, guidelines and service standards across all SENSE branches

Analyse business performance, including branch revenue, product sales, conversion rates, repeat purchases and profit margins

Present business performance reviews, strategic recommendations and action plans to Management

About you

Diploma or Bachelor's Degree in Business Administration, Marketing, Business Management or a related field

Minimum 3-5 years of relevant experience in business development, brand management, commercial strategy or product development

Experience in the beauty, skincare, cosmetics or aesthetic industry is strongly preferred

Experience coordinating skincare product development, OEM/ODM suppliers or product launches is an advantage

Strong understanding of O2O marketing, digital customer acquisition and customer retention

Good commercial knowledge of pricing, product costing, profit margins and sales performance

Strong analytical, problem-solving, communication and negotiation skills

Ability to lead projects and collaborate across multiple departments and branches

Independent, proactive, results-oriented and willing to take a hands-on approach

About us

SENSE Group operates in the Beauty & Skincare Services industry in Malaysia. The company is focused on business development and brand expansion within the beauty and skincare sector.