Assistant Brand Manager/Manager

Emax Beauté International Sdn Bhd; Kuala Lumpur; On-site; MYR 90,000 - 170,000; Full time

Benefits offered by this job

Bonus and Incentives

Staff Purchase / Free treatment Incent

Productive Atmosphere with work life

Job summary

EMAX Beauté International Sdn Bhd in Malaysia is seeking an experienced Brand Manager/Assistant Brand Manager to lead strategic marketing, advertising, KOL collaborations, and community events. You will manage cross-functional teams, drive brand growth, oversee campaigns across digital and traditional channels, and champion content creation to reinforce our image.

Applicants fluent in English, Malay, and Mandarin, with a background in beauty and wellness branding, will thrive in a fast-paced

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business or a related field.
• Proven experience in brand management, marketing, or advertising, with expertise in campaign execution and KOL management.
• Strong data analysis skills to optimise marketing performance.
• Excellent communication and content creation abilities.
• Detail-oriented with strong problem-solving and project management skills.
• Ability to work independently and in teams in a fast-paced environment.
• Fluent in English, Malay, and Mandarin for effective communication.

Responsibilities

• Develop and execute brand strategies to drive market growth, brand awareness and customer loyalty.
• Oversee brand positioning, ensuring consistent messaging and customer experience across touchpoints.
• Conduct market research and competitor analysis to identify trends and differentiation opportunities.
• Collaborate with Product Development to align offerings with brand image and customer needs.
• Plan and manage advertising across digital, social, print, TV, and OOH channels.
• Manage paid media campaigns with budget optimization and ROI focus.
• Monitor campaign performance and adjust strategies based on data insights.
• Build and nurture relationships with KOLs and influencers, and oversee collaborations.
• Conceptualize and execute community events to boost engagement and reach.
• Develop merchandise strategies and coordinate with designers and suppliers.
• Create content strategies and oversee marketing materials across channels.
• Collaborate with internal teams and external agencies for timely delivery of campaigns.
• Leverage analytics to measure ROI and inform strategy.

Skills

Brand management

Marketing

Advertising

Campaign execution

KOL management

Data analysis

Communication

Content creation

Project management

Teamwork

Education

Bachelor’s degree in Marketing/Advertising/Business

Job description

We are looking for an experienced Brand Manager/Assistant Brand Manager to lead strategic marketing, advertising, KOL collaborations, and community events. The ideal candidate has a strong background in brand building, digital & traditional advertising, content creation, and campaign execution. They will manage cross-functional teams, optimize marketing performance, and ensure seamless execution of brand initiatives.
Key responsibilities:

Strategic Marketing & Brand Management

Develop and execute brand strategies to drive market growth, brand awareness, and customer loyalty.

Oversee brand positioning, ensuring consistency in messaging, visual identity, and customer experience across all touchpoints.

Conduct market research and competitor analysis to identify trends, opportunities, and potential areas for differentiation.

Work closely with the Product Development team to ensure that new offerings align with the brand’s image and customer needs.

Advertising & Campaign Management

Develop and manage advertising strategies across multiple channels, including digital, social media, print, TV, and out-of-home (OOH) advertising.

Plan and execute paid media campaigns, ensuring optimal budget allocation and return on investment (ROI).

Monitor campaign performance using analytics tools, making data-driven adjustments to optimize engagement and conversions.

Collaborate with creative teams and agencies to develop impactful ad creatives and messaging that resonate with target audiences.

KOL & Influencer Marketing

Build and maintain strong relationships with Key Opinion Leaders (KOLs) and influencers to enhance brand credibility and reach.

Oversee influencer collaborations, ensuring content aligns with brand values and marketing objectives.

Track and analyze KOL campaign performance, optimizing strategies based on engagement and conversion data.

Community Event Planning & Execution

Conceptualize, plan, and execute community events that align with brand objectives, ensuring high engagement and meaningful interactions.

Build partnerships with local organizations, influencers, and media to maximize event reach and impact.

Manage on-ground activations, including logistics, staffing, and audience engagement strategies, to create memorable brand experiences.

Analyse event performance, gather customer insights, and leverage feedback to enhance future event planning.

Develop and implement merchandise strategies to enhance brand visibility and consumer engagement.

Collaborate with designers and suppliers to create high-quality promotional merchandise that aligns with brand aesthetics and marketing objectives.

Ensure efficient inventory management, cost control, and timely distribution of merchandise for campaigns, events, and retail promotions.

Analyse the effectiveness of merchandise campaigns and recommend improvements based on sales and consumer feedback.

Content Creation & Brand Storytelling

Develop compelling content strategies that resonate with target audiences across various platforms, ensuring brand consistency.

Oversee the creation of marketing materials, including social media content, email campaigns, website copy, and event collateral.

Work closely with designers, photographers, and videographers to produce engaging visual and video content for campaigns.

Optimize content for different marketing channels, ensuring alignment with brand tone, audience preferences, and performance goals.

Stakeholder Collaboration

Work cross-functionally with internal teams (Brand, Advertising, Training, Operations, and Finance) to ensure smooth execution of promotional activities, new product launches, and campaigns.

Develop and nurture relationships with external agencies and suppliers to guarantee timely and high-quality delivery of marketing communications, materials, and campaign executions.

Performance Monitoring & Insights

Leverage data analytics to monitor campaign performance, identify trends, and share actionable insights to inform strategy refinement and decision-making.

Measure and report on the ROI of marketing activities, optimizing future efforts based on performance metrics.

Conduct post-campaign analysis to assess effectiveness and provide recommendations for future improvements.

Job Requirements:

Bachelor’s degree in Marketing, Advertising, Business, or a related field.

Proven experience in brand management, marketing, or advertising, with expertise in campaign execution and KOL management.

Strong data analysis skills to optimize marketing performance.

Excellent communication and content creation abilities.

Detail-oriented with strong problem-solving and project management skills.

Ability to work independently and in teams in a fast-paced environment.

Fluent in English, Malay, and Mandarin for effective communication.

EMAX Beauté International is one of Malaysia’s leading beauty and wellness retail service providers, behind trusted brands such as Beauté Library, Curvena and B+ Clinic, specialising in facial, slimming, and aesthetic treatments tailored for Asian skin.

Founded in 2011, we have grown to over 20 centres across Klang Valley, supported by a dedicated team of certified doctors and beauty professionals. We are committed to delivering effective treatments, personalised care, and meaningful customer experiences through advanced technology and modern wellness solutions.

If you are passionate about beauty and growth, join a company that values people, innovation, and confidence.

Perks and benefits

• Bonus and Incentives
• Staff Purchase / Free treatment incentives
• Productive Atmosphere with work life balance