Branding and Marketing Manager

TEA GARDEN MANAGEMENT SDN. BHD.; Johor Bahru; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Medical benefit

Education support

Dental training

Staff dining discount

Job summary

Tea Garden Management Sdn. Bhd.

is seeking an experienced branding and marketing professional to lead brand strategy, integrated campaigns, promotions, product launches, and Local Store Marketing activities across our Malaysian restaurant network. You will develop annual and quarterly plans, manage campaigns across digital and traditional channels, plan opening activities, and build brand activations in collaboration with operations, finance, and agencies.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Minimum 6-8 years of branding and marketing experience.
• Experience in F&B, FMCG, hospitality, or multi-outlet retail preferred.
• Strong background in integrated campaigns, promotions, brand activation, new product launches, budgeting, forecasting, and performance analysis.
• Good analytical, project management, communication, and stakeholder management skills.
• Able to manage multiple projects in a fast-paced environment.

Responsibilities

• Develop annual and quarterly marketing plans.
• Manage campaigns across digital and traditional channels.
• Plan new outlet opening activities.
• Handle brand activations and partnerships.
• Support FMCG/product marketing.
• Analyse market and competitor trends.
• Manage budgets and ROI.
• Collaborate with Operations, Finance, Supply Chain, Sales, agencies, and vendors.

Skills

Branding

Marketing strategy

Integrated campaigns

Promotions

Brand activation

Budgeting

Forecasting

Performance analysis

Stakeholder management

Project management

Analytical skills

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

We are looking for an experienced branding and marketing professional to lead brand strategy, integrated marketing campaigns, promotions, product launches, and Local Store Marketing activities.

Key responsibilities

• Develop annual and quarterly marketing plans
• Manage campaigns across digital and traditional channels
• Plan new outlet opening activities
• Handle brand activations and partnerships
• Support FMCG/product marketing
• Analyse market and competitor trends
• Manage budgets and ROI
• Work closely with Operations, Finance, Supply Chain, Sales, agencies, and vendors

About you

• Bachelor's degree in Marketing, Business, Communications, or related field
• Minimum 6-8 years' experience in branding and marketing
• Experience in F&B, FMCG, hospitality, or multi-outlet retail preferred
• Strong background in integrated campaigns, promotions, brand activation, new product launches, budgeting, forecasting, and performance analysis
• Good analytical, project management, communication, and stakeholder management skills
• Able to manage multiple projects in a fast-paced environment

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Established in 2005, our vision for Tea Garden is to build a legacy of Malaysian food culture that brings back memories and satisfaction to everyone in the world. We fulfil our vision by promoting authentic Malaysian culture through our distinctive cuisine made from fresh, quality ingredients.

We believe good food brings people together. Our Malaysian cuisine plays an important role in breaking the barriers of language, race, and all walks of life by embracing the multicultural flavours of Malaysia. Each dish is made to nourish the soul and body and make our customers feel loved.

Our founder, Mr. Tan Chek Kiang has almost 40 years of experience in the Food & Beverage business. He has accumulated invaluable experiences from working at Chinese seafood restaurants, and traditional coffee shops, and now helms the reins at the company. Our Executive Chef, Mr. Yap Teck Peng, has close to 50 years of experience in the Food & beverage industry in Malaysia, Singapore, Switzerland and New Zealand. Both Mr. Tan and Mr. Yap believe that serving fresh, quality and authentic Malaysian delicacies comes from the heart to ensure that our customers enjoy the best taste of Malaysia.

Managed by a team of passionate individuals devoted to preserving and promoting Malaysian cuisine, our chain of restaurants has since expanded locally as well as globally; bringing delicious and quality cuisine for the enjoyment of our customers.

'Great Taste with Story'

Established in 2005, our vision for Tea Garden is to build a legacy of Malaysian food culture that brings back memories and satisfaction to everyone in the world. We fulfil our vision by promoting authentic Malaysian culture through our distinctive cuisine made from fresh, quality ingredients.

We believe good food brings people together. Our Malaysian cuisine plays an important role in breaking the barriers of language, race, and all walks of life by embracing the multicultural flavours of Malaysia. Each dish is made to nourish the soul and body and make our customers feel loved.

Our founder, Mr. Tan Chek Kiang has almost 40 years of experience in the Food & Beverage business. He has accumulated invaluable experiences from working at Chinese seafood restaurants, and traditional coffee shops, and now helms the reins at the company. Our Executive Chef, Mr. Yap Teck Peng, has close to 50 years of experience in the Food & beverage industry in Malaysia, Singapore, Switzerland and New Zealand. Both Mr. Tan and Mr. Yap believe that serving fresh, quality and authentic Malaysian delicacies comes from the heart to ensure that our customers enjoy the best taste of Malaysia.

Managed by a team of passionate individuals devoted to preserving and promoting Malaysian cuisine, our chain of restaurants has since expanded locally as well as globally; bringing delicious and quality cuisine for the enjoyment of our customers.

Perks and benefits Medical Education support Dental Training, Medical Benefit, Staff Dining Discount,