Branding and Communication Lead

Shopee; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

Shopee in Malaysia seeks a senior Brand Strategy & Management leader to shape and execute the brand's voice and visual identity across channels. Drive campaigns, product launches, and initiatives to strengthen equity while guiding creative direction and brand guidelines.

You will lead PR, communications, social media, and community management; foster media and influencer relationships; mentor a cross-functional team; and monitor performance with dashboards and data-driven insights.

Qualifications

• Bachelor's degree in Marketing, Communications, PR, Business, or related field.
• Strong strategic thinking, storytelling, and communication skills.
• Proven success in managing brand campaigns, PR crises, and large-scale social media ecosystems.
• Experience working with agencies, influencers, and media partners.
• Creative mindset with strong understanding of trends and digital culture.
• Ability to work in a fast-paced, dynamic environment with cross-functional teams.

Responsibilities

• Define and execute the brand strategy, voice, and visual identity.
• Ensure brand consistency across marketing channels and touchpoints.
• Lead brand campaigns, product launches, and initiatives to strengthen brand equity.
• Develop PR strategy, media relations, and corporate messaging.
• Build relationships with media, influencers, and stakeholders.
• Oversee social media strategy, content planning, and platform growth.
• Lead community engagement to foster loyalty and participation.
• Collaborate with marketing, product, operations, and leadership.
• Set KPIs and track brand, PR, and social metrics.
• Manage budgets, agencies, and performance dashboards.

Skills

Strategic thinking

Storytelling

Communication skills

Brand campaigns

PR crises management

Social media ecosystems

Cross-functional collaboration

Agency relationships

Media relations

Education

Bachelor's degree in Marketing, Communications, PR, Business, or related field

Job description

• Define, refine, and execute the overall brand strategy, voice, and visual identity.
• Ensure brand consistency across all marketing channels and customer touchpoints.
• Lead brand campaigns, product launches, and key initiatives to strengthen brand equity.
• Oversee creative development, content direction, and brand guidelines.

Job Description

Brand Strategy & Management

• Define, refine, and execute the overall brand strategy, voice, and visual identity.
• Ensure brand consistency across all marketing channels and customer touchpoints.
• Lead brand campaigns, product launches, and key initiatives to strengthen brand equity.
• Oversee creative development, content direction, and brand guidelines.

Public Relations & Communications

• Develop and manage the PR strategy, including media relations, press outreach, crisis communication, and corporate messaging.
• Build strong relationships with media, industry partners, influencers, and key stakeholders.
• Prepare spokespersons for interviews, media events, and public appearances.
• Manage PR agencies and ensure alignment with brand and business goals.

Social Media & Community Management

• Oversee social media strategy, content planning, and platform growth across major channels
• Lead community engagement initiatives to build loyalty, trust, and active participation.
• Monitor online conversations, sentiment, and trends to inform strategy and react in real time.
• Ensure social media communications reflect brand voice and drive measurable outcomes.

Leadership & Cross-Functional Collaboration

• Manage and mentor a team across brand, PR, content, and social/community functions.
• Collaborate with Marketing, Product, Operations, and Leadership teams to support business objectives.
• Oversee budgets, agency relationships, and performance dashboards.

Analytics & Performance

• Set KPIs for brand, PR, and social media initiatives.
• Track, analyze, and report on campaign performance, brand metrics, media coverage, and community insights.
• Continuously optimize strategies based on data and evolving industry trends.

Requirements

• Bachelor's degree in Marketing, Communications, PR, Business, or related field.
• Strong strategic thinking, storytelling, and communication skills.
• Proven success in managing brand campaigns, PR crises, and large-scale social media ecosystems.
• Experience working with agencies, influencers, and media partners.
• Creative mindset with strong understanding of trends and digital culture.
• Ability to work in a fast-paced, dynamic environment with cross-functional teams.