Brand Manager

usmile; Kuala Lumpur; Presencial; MYR 90.000 - 130.000; Jornada completa

Descripción de la vacante

usmile in Kuala Lumpur, Malaysia seeks a Brand Manager to lead brand strategy and drive growth across markets. You will shape brand voice, visual identity, and guidelines, while collaborating with marketing, design, product, and sales teams to ensure cohesive brand execution.

The role requires strong leadership, data-driven decision making, and excellent communication skills. Mandarin language abilities are preferred to coordinate regional stakeholders.

Formación

• 5+ years of experience in branding, marketing, or creative roles.
• Strong understanding of brand strategy, visual identity, and marketing communication.
• Excellent communication and presentation skills.
• Strong leadership and project management capabilities.
• Ability to analyze data and translate insights into actions.
• Must be proficient in English (spoken & written).
• Preferably able to speak Mandarin to coordinate with regional teams.

Responsabilidades

• Develop and execute brand strategies to build strong market positioning.
• Define and maintain brand guidelines, voice, and visual identity.
• Conduct market and competitor research to understand trends and consumer behavior.
• Plan long-term branding roadmap aligned with business goals.
• Lead branding-related marketing campaigns to increase brand awareness.
• Assign tasks, review work, and guide team members for continuous improvement.
• Collaborate with digital marketing, design, product, and sales teams to ensure alignment.
• Approve final content for ads, social media, website, and offline materials.
• Work closely with graphic designers, copywriters, and creative agencies.

Conocimientos

Brand strategy

Leadership

Communication

Data analysis

English proficiency

Mandarin preferred

Educación

Bachelor’s degree in Marketing/Communications/Business

Descripción del empleo

• Develop and execute brand strategies to build strong market positioning1.
• Define and maintain brand guidelines, voice, and visual identity1.
• Conduct market and competitor research to understand trends and consumer behavior1.
• Plan long-term branding roadmap aligned with business goals1.
• Lead branding-related marketing campaigns to increase brand awareness1.
• Assign tasks, review work, and guide team members for continuous improvement1.
• Collaborate with digital marketing, design, product, and sales teams to ensure alignment1.
• Approve final content for ads, social media, website, and offline materials1.
• Work closely with graphic designers, copywriters, and creative agencies1.

Brand Manager Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field1.
• 5+ years of experience in branding, marketing, or creative roles1.
• Experience managing a brand or leading branding projects is preferred1.
• Strong understanding of brand strategy, visual identity, and marketing communication1.
• Excellent communication and presentation skills1.
• Strong leadership and project management capabilities1.
• Ability to analyze data and translate insights into actions1.
• Must be proficient in English (spoken & written)1.
• Preferably able to speak Mandarin to coordinate with regional teams or stakeholders