Brand Partnership Manager

MR DIY TRADING SDN BHD; Seri Kembangan; On-site; MYR 120,000 - 180,000; Full time

Job summary

MR D.I.Y. is seeking a Partnership Marketing lead in Malaysia to proactively identify and secure strategic alliances with global and local brands, financial partners, and digital payment providers.

You will manage co-marketing campaigns end-to-end and negotiate commercial terms to maximize marketing ROI for MR D.I.Y. The role requires in-depth knowledge of Malaysia's retail landscape, strong negotiation skills, and the ability to coordinate with multiple internal teams to execute campaigns

Qualifications

• Minimum 5 years in Partnership Marketing or related fields.
• Bachelor's degree in Marketing, business, or communications.
• Proven ability to source, negotiate, and run multi-channel campaigns.
• Strong negotiation, contract management, and analytical skills.
• In-depth knowledge of Malaysia's retail landscape and digital payments.

Responsibilities

• Strategic alliance development with global and local brands.
• Lead cross-brand co-marketing campaigns end-to-end.
• Drive commercial terms for co-funding, subsidies, sponsorships.
• Coordinate with Retail Ops, VM, Procurement, Finance, IT, Legal.
• Grow loyalty ecosystem through exclusive perks for members.
• Establish KPIs and post-campaign evaluation reports.

Skills

Partnership Marketing

Strategic Alliances

Brand Partnerships

Business Development

Negotiation

Contract Management

Data Analytics

Malaysia Retail

Education

Bachelor's degree in Marketing

Job description

Key Responsibilities

• Strategic Alliance Development: Proactively identify, pitch, and build long-term partnerships with global and local consumer brands, financial institutions, digital payment providers, telcos, shopping malls and etc.
• Co-Marketing Campaign Management: Lead end-to-end execution of cross-brand promotions and co-marketing campaigns from strategy to marketing collateral deployment and launch.
• Commercial Negotiation: Drive commercial terms to secure co-funding, promotional subsidies, sponsorship, and external media placement to maximize MR DIY's marketing ROI.
• Cross-Functional Alignment: Work seamlessly with internal stakeholders including Retail Operations, Visual Merchandising, Retail Media, Procurement, Finance, IT and Legal to ensure campaigns run smoothly across all channels.
• Loyalty Ecosystem Growth: Partner with external brands to source exclusive perks and privileges for members of loyalty program to drive app downloads and member engagement.
• Performance & Data Analytics: Establish campaign KPIs, track performance and deliver post-campaign evaluation reports to optimize future partnership investments.

Requirements

• Minimum 5 years in Partnership Marketing, Strategic Alliances, Brand Partnerships, or Business Development, preferably within Retail and FMCG.
• Bachelor's degree in Marketing, Business Administration, Mass Communications, or a related discipline.
• Proven ability to source, negotiate, and execute multi-channel partnership campaigns with measurable commercial impact in the Malaysian consumer market.
• Strong negotiation, contract management, and analytical skills with a knack for structuring win-win commercial frameworks.
• In-depth knowledge of Malaysia’s retail landscape, consumer trends, consumer banking, and digital payment ecosystems.
• Professional fluency in English and Bahasa Melayu (written and spoken).
• Proficiency in Mandarin is a strong advantage given stakeholder interactions.
• Highly resilient, comfortable working in a fast-paced environment, and skilled at prioritizing multiple high-stakes projects simultaneously.

MR D.I.Y. is a home-grown enterprise with over 1,300 stores across Malaysia and Brunei. The home improvement retailer has dedicated to make a positive difference in the lives of its valued customers by offering convenience at all its stores nationwide and online at mrdiy.com.my

All MR. D.I.Y. stores are managed directly and the retailer often works in collaboration with owners of shopfront properties or owners of malls. MR. D.I.Y. stores offer a wide selection of SKUs across five major categories, namely hardware; household and furnishing; electrical; stationery and sports equipment products; and others (comprising toys, car accessories, jewellery, cosmetics, food and beverage items, as well as health and personal care).

The Company strives to put its customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality and value-for-money, holding true to the Company's motto of "Always Low Prices".