Brand Manager: Pharma Growth & Strategy

AstraZeneca (Malaysia); Selangor; On-site; MYR 120,000 - 180,000; Full time

Job summary

AstraZeneca in Malaysia is seeking a Brand Manager to develop and lead assigned products across the lifecycle. You will understand HCP needs, analyze market trends, and formulate strategies to maximise brand potential.

The role requires experience in pharmaceutical sales and marketing, strong English communication, and analytical skills. You will drive key initiatives, support the sales team, and ensure budget adherence in a dynamic setting.

Qualifications

• Education background in science or marketing, preferably with an MBA from a top university.
• Experience in pharmaceutical sales and marketing.
• Fluent in English with strong communication skills.
• Strong analytical skills and business acumen.
• Adaptable and flexible in a dynamic learning environment.
• Passionate about driving brand.

Responsibilities

• Understand the market environment & HCP needs by conducting market research & field engagement.
• Analyse data and market trends, understand competition landscape to derive opportunity and risk.
• Formulate Brand Strategies and derive key imperatives & initiatives to optimise potential.
• Drive key initiatives & implement innovative approaches including digital and others.
• Monitor performance & responsible for the brand revenue, key objectives and KPI.
• Lead & support sales team to deliver sales objectives & reach the potential of the brand.
• Build KEE endorsement and demonstrate high level of product knowledge in the therapy area.
• Ensure A&P budget used within allocation.
• Responsible for business updates and strategic reviews.

Skills

Market research

Field engagement

Data analysis

Brand strategy

Digital marketing

Sales support

Education

Science or Marketing degree

MBA preferred

Job description

AstraZeneca in Malaysia is seeking a Brand Manager to develop and lead assigned products across the lifecycle. You will understand HCP needs, analyze market trends, and formulate strategies to maximise brand potential.

The role requires experience in pharmaceutical sales and marketing, strong English communication, and analytical skills. You will drive key initiatives, support the sales team, and ensure budget adherence in a dynamic setting.