Brand Manager - F&B Retail

Randstad; Kuala Lumpur; On-site; MYR 80,000 - 100,000; Full time

Job summary

A dynamic F&B company in Kuala Lumpur seeks a Brand Manager to design campaigns enhancing brand awareness and loyalty. This role involves leading brand strategy, overseeing marketing campaigns, and leveraging market insights. An ideal candidate will have a Bachelor's degree in a relevant field and 4-7 years of experience in marketing strategy and digital marketing. Strong communication skills and collaboration with local partners are essential for this position.

Qualifications

• 4-7 years of relevant experience in marketing strategy, campaigns, partnerships, and digital marketing.
• Proven track record in planning and executing successful campaigns and promotions.
• Hands-on experience managing paid ads and working with agencies.
• Strong network with local collaborations is an advantage.
• Skilled in creating and editing short-form content for social media.

Responsibilities

• Lead long-term brand vision and define unique value propositions.
• Oversee integrated marketing campaigns and manage collaborations with agencies.
• Lead research on guest behavior and dining trends.
• Design strategies to enhance guest experience and monitor brand reputation.
• Lead and mentor the marketing team and collaborate with other teams.
• Define KPIs and oversee performance reports for marketing initiatives.
• Drive digital marketing initiatives and lead innovation projects.

Skills

Marketing strategy

Campaign management

Digital marketing

Excellent communication

Project management

Education

Bachelor's degree in Marketing, Communications, Business or related

Job description

About the Company

Our client is a dynamic brand in the F&B industry, focused on developing and executing strategies that strengthen brand positioning and enhance guest experience. They are dedicated to driving business growth in a highly competitive market through impactful campaigns and consistent brand identity.

About the Role

The Brand Manager is responsible for leveraging guest insights, food and lifestyle trends, and market analysis to design campaigns that boost brand awareness and loyalty. This role ensures consistent brand identity across outlets and digital platforms while collaborating with operations to elevate market presence.

Key Responsibilities

• Brand Strategy & Positioning: Lead long-term brand vision, define unique value propositions, and conduct brand audits to ensure market differentiation.
• Marketing Campaigns & Promotions: Oversee integrated marketing campaigns, develop promotional roadmaps, and manage collaborations with creative, media, and P.R. agencies.
• Market Research & Consumer Insights: Lead research on guest behavior and dining trends, translating insights into actionable initiatives.
• Guest Engagement & Loyalty: Design strategies to enhance guest experience, drive brand storytelling through social media and P.R., and monitor brand reputation.
• Leadership & Collaboration: Lead and mentor the marketing team, collaborate with culinary and operations teams, and manage external vendors.
• Performance Management: Define KPIs, oversee performance reports, and optimize marketing spend for maximum ROI.
• Innovation: Drive digital marketing initiatives (SEO, SEM, CRM) and lead innovation projects to create unique F&B experiences.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 4-7 years of relevant experience in marketing strategy, campaigns, partnerships, and digital marketing.
• Proven track record in planning and executing successful campaigns and promotions.
• Hands‑on experience managing paid ads and working with agencies.
• Strong network and experience with local collaborations is an advantage.
• Bonus: Skilled in creating and editing short‑form content for social media.
• Excellent communication, negotiation, and project management skills.