Brand Manager

Businesslist; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Businesslist is seeking a Brand Manager to develop and execute brand, portfolio, and marketing strategies in a growth-driven role based in Kuala Lumpur, Malaysia. You will identify market opportunities, manage product lifecycles, and drive sophisticated B2B campaigns across regional markets.

The role requires 8-10 years of brand marketing experience, including B2B exposure in relevant industries, with strong stakeholder and project management capabilities.

Qualifications

• Bachelor's Degree in a relevant discipline.
• 8-10 years of brand marketing experience, including at least 3 years in B2B marketing.
• Experience in paints, coatings, construction, building materials, chemical, or related industries.
• Strong portfolio management, demand generation, and product marketing experience.
• Excellent analytical, stakeholder management, and project management skills.
• Strong communication skills and ability to influence cross-functional teams.

Responsibilities

• Develop and execute brand, portfolio, and marketing strategies to achieve growth, market share, and profitability targets.
• Identify customer insights, market opportunities, and competitive trends to support business decisions.
• Manage product portfolio, innovation pipeline, and new product launches.
• Drive demand generation, lead nurturing, and integrated B2B marketing campaigns.
• Build relationships with key industry stakeholders and influence project specifications.
• Collaborate with sales, technical, R&D, and supply chain teams to deliver business objectives.
• Ensure compliance with sustainability, quality, and product stewardship requirements.

Skills

Brand portfolio management

Demand generation

B2B marketing

Stakeholder management

Project management

Analytical skills

Cross-functional collaboration

Education

Bachelor's degree in a relevant discipline

Job description

Responsibilities

• Develop and execute brand, portfolio, and marketing strategies to achieve growth, market share, and profitability targets.
• Identify customer insights, market opportunities, and competitive trends to support business decisions.
• Manage product portfolio, innovation pipeline, and new product launches.
• Drive demand generation, lead nurturing, and integrated B2B marketing campaigns.
• Build relationships with key industry stakeholders and influence project specifications.
• Manage marketing budgets, agency partners, industry events, and communication activities.
• Collaborate with sales, technical, R&D, and supply chain teams to deliver business objectives.
• Ensure compliance with sustainability, quality, and product stewardship requirements.

Qualifications

• A Bachelor's Degree in a relevant discipline.
• 8-10 years of brand marketing experience, including at least 3 years in B2B marketing.
• Experience in paints, coatings, construction, building materials, chemical, or related industries.
• Strong portfolio management, demand generation, and product marketing experience.
• Excellent analytical, stakeholder management, and project management skills.
• Strong communication skills and ability to influence cross-functional teams.

What's on Offer

• Opportunity to lead a high-growth professional brand portfolio with significant commercial impact.
• Regional exposure and strong career development within a multinational organisation.

If you are ready to move forward in your career as a Brand Manager, we encourage you