(WFH) Brand Manager

The Branding People Sdn Bhd; Kuala Lumpur; Remote; MYR 90,000 - 150,000; Full time

Job summary

The Branding People Sdn Bhd in Malaysia seeks a Brand Manager to lead our brand presence across social and digital platforms, guiding content strategy and ad placements. You will manage a team covering AI characters, KOL talent acquisition, and UGC campaigns, while tracking performance and ensuring brand consistency across channels.

We expect 3–5 years in branding or digital marketing, with at least 2 years in leadership, and strong English and Chinese skills.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• 3–5 years in branding, social media, or digital marketing with at least 2 years in leadership.
• Strong English and Chinese language skills.
• Proven track record growing social accounts and influencer/UGC campaigns.
• Experience with paid media across Meta, TikTok, YouTube, and Google.

Responsibilities

• Lead brand presence across social and digital platforms and maintain consistency.
• Identify optimal platforms for ads based on audience, format, performance and budget.
• Manage and mentor AI Character, KOL Talent Acquisition, and UGC campaigns.
• Track campaign performance and report insights to management.
• Work with cross-functional teams to align brand activities with business goals.

Skills

Brand management

Social media marketing

Team leadership

Analytics

Cross-functional collaboration

Multilingual English/Chinese

Education

Bachelor's degree in Marketing/Communications

Tools

Meta Ads

TikTok Ads

Google Ads

YouTube Ads

AI tools familiarity

Job description

We're The Branding People, a Malaysia-based digital marketing agency serving brands across Southeast Asia. We turn insights into strategy, strategy into creative work, and creative work into measurable impact.

The Brand Manager will lead our brand presence across social and digital platforms, boosting the visibility of our social media accounts and identifying the best channels and placements for ad display. The role manages a team covering AI characters, KOL talent acquisition, and UGC campaigns, while tracking performance, keeping brand messaging consistent, and working with cross-functional teams to align brand activity with business goals.

What You'll Be Crafting

Boost the visibility and reach of the company's social media accounts through content strategy, campaigns, and community engagement.

Identify opportunities on different media platforms and decide where to display ads, based on audience, format, performance, and budget.

Manage and mentor a team responsible for:

AI Character: developing and managing AI-driven brand characters and their content.

KOL Talent Acquisition: sourcing, negotiating with, and managing KOLs and influencers.

UGC Campaigns: planning and running campaigns that encourage user-generated content.

Track campaign performance (reach, engagement, follower growth, conversion) and report insights to management.

Keep brand messaging, tone, and visual identity consistent across all channels.

Work with cross-functional teams (product, sales, creative, performance marketing) to align brand activities with business goals.

Monitor platform trends, competitors, and emerging formats, and recommend new initiatives.

Manage the branding budget and agency or vendor relationships where applicable.

Your Superpowers

Bachelor's degree in Marketing, Communications, Business, or a related field.

3 - 5 years of experience in branding, social media, or digital marketing, including at least 2 years managing a team.

Well versed in both English and Chinese.

Proven track record of growing social media accounts and running KOL or influencer and UGC campaigns.

Knowledge of paid media and ad placement across platforms such as Meta, TikTok, YouTube, Xiahoonshu, and Google.

Familiarity with AI tools or AI-generated content, and interest in applying them to branding.

Strong analytical skills, comfortable with social and ad analytics tools.

Excellent communication, negotiation, and leadership skills.

Fluent in English and Bahasa Malaysia; Mandarin is an advantage.

What You'll Get Here

Freedom to Work from Anywhere
Remote flexibility that empowers deep work and creative flow.

Upskilling That Actually Changes You
Workshops, coaching, and exposure to brands across SEA with real learning and real growth.

Lucrative Pay That Reflects Value
Competitive salary packages designed to reward excellence, not just attendance.

Health & Wellness Support
Benefits that keep your mind sharp and your energy sustainable.

People Who Want You to Win
A driven team that collaborates, questions, builds - and celebrates progress.

Plus More - Because We're Still Growing
We refine, improve, and innovate constantly. You grow as we grow.