Boutique Manager

OMEGA SA; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

The Swatch Group (Malaysia) SDN BHD is seeking a Boutique Manager for its Kuala Lumpur store. You will lead a high-performing team, drive sales, and ensure an exceptional client experience in a luxury retail environment.

Key responsibilities include team leadership, clienteling, stock control, and reporting. A strong English communication skill set and experience with SAP/CRM tools are essential for success in this role.

Qualifications

• Minimum 7 years of experience in luxury retail, with at least 2 years in a managerial role.
• Proven track record in achieving and exceeding sales targets.
• Strong business acumen, analytical skills, and results-oriented mindset.

Responsibilities

• Provide clear leadership to the Boutique team by communicating objectives and standards.
• Coach team members through meetings and training to meet goals.
• Oversee store operations, VM, stock, and clienteling activities.

Skills

Team Leadership

Sales Strategy

Clienteling

CRM Management

Excel

SAP

English Proficiency

Retail Analytics

Tools

SAP

CRM System

POS System

Job description

The Company

Swatch Group is the world's number one manufacturer of finished watches. With its 16 watch brands, the Group is present in all price segments, and is also active in the manufacture and sale of jewelry, watch movements and components.

Swatch Group unites, among other companies, the following watch brands under its roof: Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, Swatch and Flik Flak. The Group has a strong distribution and multi-brand retail net with two sophisticated boutiques under the name of Tourbillon and Hour Passion. Swatch Group is also an important player in advanced nanomechanical, nanoelectronic and Bluetooth technologies essential to watchmaking and other industries.

Job Description

About The Role

The Boutique Manager is responsible for driving the sustained growth and overall performance of the boutique, with full accountability for its daily operations, team leadership, and business results. Acting with an entrepreneurial mindset, the Boutique Manager identifies new business opportunities, maximize sales, and elevate the client experience. This role demands strong managerial, interpersonal, and technical skills to lead a high-performing team, build long-term client relationships, and consistently achieve key performance objectives in alignment with brand standards.

What You’ll Be Doing

Team Leadership

• Provide clear leadership to the Boutique team by effectively communicating objectives, individual responsibilities, expected outcomes, brand standards, and operational procedures. Assign tasks accordingly, monitor progress, and ensure ongoing communication
• Coach each team member to achieve both individual and collective goals through regular team meetings, OJT, performance appraisals, proactive identification of training needs, task delegation, and consistent feedback
• Oversee staff appearance and conduct to ensure compliant with company policies and boutique standards, including uniform, grooming, language, and overall presentation

Sales and Business Development

• Exceed boutique targets in accordance with brand’s retail strategy while ensuring full compliance
• Attract and convert target prospects into boutique clients. Design and implement tailored programs to acquire high-potential customers and effectively manage the client lifecycle
• Foster lasting relationships and cultivate loyalty with clients as a member of the Omega family by delivering exceptional service
• Identify growth opportunities and propose clienteling strategies through effective use of the CRM system. Collect, update, and manage client information, and oversee the clienteling activities performed by Sales Consultants

Boutique Operations

• Ensure the boutique is well-maintained, including cleanliness, visually appealing displays, and adherence to Visual Merchandising (VM) guidelines
• Comply with Group and Brand procedures as outlined in the Retail Manual. Identify operational challenges and propose effective solutions
• Safeguard the security and proper maintenance of the timepiece stock

Administration & Reporting

• Manage and prepare the monthly duty roster, monitor attendance
• Oversee and verify overtime (OT) submissions, ensuring accuracy, proper justification, and timely submission for payroll processing
• Coordinate and participate in regular and ad-hoc stock takes, ensure accurate inventory reconciliation, and submit reports within deadlines
• Consolidate and submit sales and operational reports, tracking key performance metrics and highlighting variances or issues to management
• Maintain accurate records of staff attendance, leave, and operational documents such as petty cash, courier logs, and maintenance reports, ensuring administrative compliance with company policies
• Ensure timely reporting, document submission, and effective communication of updates or policy changes to the boutique team

Profile

• Minimum 7 years of experience in luxury retail, with at least 2 years in a managerial role
• Proven track record in achieving and exceeding sales targets in a competitive environment
• Strong business acumen, analytical skills, and results-oriented mindset
• Strong understanding of the luxury consumer mindset and ultra-high-net-worth customer behaviour
• Collaborative approach with the ability to foster teamwork and a "can-do" attitude
• Intellectual curiosity and a passion for learning and staying updated on industry trends
• Exceptional communication and presentation skills in English (additional language is a plus)
• Passion for luxury watches, craftsmanship, and brand heritage
• Comfortable using Excel, Word, and SAP for operational and reporting tasks

Job Location:

Jalan Raja Chulan 67, 50200 Kuala Lumpur, Malaysia (Kuala Lumpur)

Company Address:

The Swatch Group (Malaysia) SDN BHD Level 22 Wisma Goldhill 67, Jalan Raja Chulan MY-50200 Kuala Lumpur Malaysia