Boutique Manager

The SWATCH Group; Kuala Lumpur; On-site; MYR 67,000 - 112,000; Full time

Job summary

The SWATCH Group Malaysia is looking for a Boutique Manager in Kuala Lumpur to drive growth, lead a high-performing team, and ensure day-to-day operations align with brand standards. You will identify opportunities, elevate the client experience, and build lasting relationships with clients.

You will manage staff, oversee VM displays, stock, CRM-driven clienteling, and reporting. This role requires strong leadership, sales acumen, and a hands-on approach to ensure targets are met and the

Qualifications

• Experience in team leadership and boutique operations.
• Ability to drive sales and client relationships.
• Strong administrative and reporting capabilities.

Responsibilities

• Provide clear leadership to the Boutique team and communicate objectives and brand standards.
• Coach team members through regular meetings and performance appraisals.
• Oversee staff appearance and conduct to ensure policy compliance.
• Exceed boutique targets while following the brand strategy.
• Attract and convert target prospects into boutique clients and manage client lifecycle.
• Foster lasting relationships and loyalty with clients as a member of the Omega family.
• Identify growth opportunities and use CRM for clienteling activities.
• Ensure boutique is well-maintained with VM guidelines and clean displays.
• Comply with Retail Manual and address operational challenges.
• Safeguard security and maintenance of timepiece stock.
• Manage monthly duty roster and attendance; oversee OT submissions.
• Coordinate stock takes and submit inventory reports on time.
• Consolidate and submit sales and operations reports; highlight variances.
• Maintain records of staff attendance, leave and operational documents.

Job description

Job description

About The Role

The Boutique Manager is responsible for driving the sustained growth and overall performance of the boutique, with full accountability for its daily operations, team leadership, and business results. Acting with an entrepreneurial mindset, the Boutique Manager identifies new business opportunities, maximize sales, and elevate the client experience. This role demands strong managerial, interpersonal, and technical skills to lead a high-performing team, build long-term client relationships, and consistently achieve key performance objectives in alignment with brand standards.

What You'll Be Doing

Team Leadership

• Provide clear leadership to the Boutique team by effectively communicating objectives, individual responsibilities, expected outcomes, brand standards, and operational procedures. Assign tasks accordingly, monitor progress, and ensure ongoing communication.
• Coach each team member to achieve both individual and collective goals through regular team meetings, OJT, performance appraisals, proactive identification of training needs, task delegation, and consistent feedback.
• Oversee staff appearance and conduct to ensure compliant with company policies and boutique standards, including uniform, grooming, language, and overall presentation.

Sales and Business Development

• Exceed boutique targets in accordance with brand’s retail strategy while ensuring full compliance.
• Attract and convert target prospects into boutique clients. Design and implement tailored programs to acquire high-potential customers and effectively manage the client lifecycle.
• Foster lasting relationships and cultivate loyalty with clients as a member of the Omega family by delivering exceptional service.
• Identify growth opportunities and propose clienteling strategies through effective use of the CRM system. Collect, update, and manage client information, and oversee the clienteling activities performed by Sales Consultants.

Boutique Operations

• Ensure the boutique is well-maintained, including cleanliness, visually appealing displays, and adherence to Visual Merchandising (VM) guidelines.
• Comply with Group and Brand procedures as outlined in the Retail Manual. Identify operational challenges and propose effective solutions.
• Safeguard the security and proper maintenance of the timepiece stock.

Administration & Reporting

• Manage and prepare the monthly duty roster, monitor attendance.
• Oversee and verify overtime (OT) submissions, ensuring accuracy, proper justification, and timely submission for payroll processing.
• Coordinate and participate in regular and ad-hoc stock takes, ensure accurate inventory reconciliation, and submit reports within deadlines.
• Consolidate and submit sales and operational reports, tracking key performance metrics and highlighting variances or issues to management.
• Maintain accurate records of staff attendance, leave, and operational documents such as petty cash, courier logs, and maintenance reports, ensuring administrative compliance with company policies.
• Ensure timely reporting, document submission, and effective communication of updates or policy changes to the boutique team.