Beverage Sales Executive

Zohorecruit; Puchong; On-site; MYR 67,000 - 100,000; Full time

Job summary

Puchong, Malaysia — Zohorecruit is seeking a target-driven Beverage Sales Executive to grow beverage portfolios across new and existing commercial accounts. The role blends aggressive business development with account management, menu concepting, and SKU penetration in the food service sector.

The ideal candidate will conduct field visits, identify opportunities, and deliver tailored beverage solutions to maximize market share across HoReCa accounts.

Qualifications

• Demonstrated hunter mindset with a track record of beating sales targets.
• Strong understanding of beverage sales and B2B client engagement.
• Excellent communication with ability to pitch technical product features.
• Proven ability to plan visits, forecast, and manage pipelines.

Responsibilities

• Manage an assigned customer portfolio with daily field visits to drive sales and margins.
• Identify new B2B opportunities and expand the beverage portfolio in HoReCa accounts.
• Lead product sampling and tender submissions to secure high-value contracts.
• Coordinate with Marketing, Operations, and Management to ensure quality and satisfaction.
• Monitor field feedback and market trends to refine sales strategies.
• Provide accurate sales forecasts and monitor stock positions to prevent shortages.
• Maintain CRM logs and generate sales performance analyses as required.

Skills

Hunter Mindset

Commercial Acumen

Communication Skills

Organizational Skills

Job description

Puchong, Malaysia | Posted on 09/22/2026

POSITION OVERVIEW A leading fine food and beverage distributor is seeking a target-driven Beverage Sales Executive to drive portfolio growth across new and existing commercial accounts. This role combines aggressive business development with client account management, menu concepting, and SKU penetration to deliver tailored beverage solutions and maximize market share across the food service sector.

Requirements

KEY RESPONSIBILITIES

• Business Development & Account Growth: Manage an assigned customer portfolio, executing daily field visits to drive sales, hit margin targets, and identify new B2B business opportunities.
• SKU Penetration & Beverage Solution Selling: Identify client needs to recommend optimal beverage products; introduce new recipe concepts, seasonal trends, and specialized beverage applications to increase usage and off-take.
• Sampling & Tenders: Lead product sampling distributions, gather client feedback, and prepare professional tender submissions to secure high-value contracts.
• Customer Relationship & Escalation Management: Coordinate cross-functionally with internal Marketing, Operations, and Management teams to ensure product quality, resolve complaints promptly, and maintain high customer satisfaction.
• Market Intelligence: Monitor field feedback, competitor activities, and emerging beverage trends, communicating insights to management to refine sales strategies.
• Forecasting & Inventory Support: Provide accurate sales forecasts, monitor category stock positions, and propose solutions to prevent stockouts or overstock wastage.
• Sales Administration: Record daily customer visits, maintain CRM/reporting logs, and prepare stock and sales performance analyses as required.

REQUIREMENTS & PERSONAL TRAITS

• Hunter Mindset: High-energy, aggressive, and target-driven approach with a clear track record of hitting sales quotas and opening new accounts.
• Commercial & Product Acumen: Understanding of beverage sales, menu application ideas, market trends, and B2B client engagement within the food service or HoReCa (Hotel/Restaurant/Café) industry.
• Communication & Technical Pitching: Ability to present technical product features, offer personalized recipe/concept solutions, and build long-term commercial relationships.
• Organizational Skills: Strong capability in daily visit planning, field execution, pipeline tracking, and sales forecasting.