B2B Marketing & Communications Lead

Businesslist; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

Businesslist in Kuala Lumpur is seeking a Marketing Communication Manager to develop and execute B2B marketing strategies across enterprise technology markets. You will create thought leadership content, case studies, sales enablement materials, and digital campaigns targeting decision-makers.

You will plan integrated lead generation and demand campaigns across digital channels, events, and marketing automation to generate qualified leads and drive revenue.

Qualifications

• Degree in Marketing, Communications, or related field.
• Proven expertise in creating and executing marketing strategies.
• Strong understanding of the Technology & Telecoms industry.
• Excellent project management and organisational skills.
• Exceptional communication and interpersonal abilities.
• Proficiency in digital marketing tools and platforms.
• Capability to lead and inspire a team towards achieving shared goals.

Responsibilities

• Create compelling thought leadership content, case studies, sales enablement materials, and digital campaigns targeting business decision-makers.
• Plan and execute integrated lead generation and demand generation campaigns across digital, events, content marketing, and marketing automation platforms to generate qualified leads and support revenue growth.
• Partner with sales, product, and business leaders to align marketing initiatives with revenue objectives, account-based marketing (ABM) strategies, and customer acquisition efforts.
• Lead corporate communications, public relations, media engagement, and industry events to strengthen brand reputation and market positioning.
• Analyse market trends, customer insights, campaign performance, and competitive intelligence to identify growth opportunities and optimise marketing effectiveness.
• Track, measure, and report on key marketing KPIs, including lead conversion, pipeline contribution, campaign ROI, and brand metrics, while providing leadership and mentorship to the marketing team.

Skills

Marketing strategy

Lead generation

ABM strategies

Digital marketing

Project management

Communication

Team leadership

Analytics

Education

Bachelor's degree in Marketing or Communications

Tools

Marketing automation

CRM systems

Content management

Social media tools

Job description

Businesslist in Kuala Lumpur is seeking a Marketing Communication Manager to develop and execute B2B marketing strategies across enterprise technology markets. You will create thought leadership content, case studies, sales enablement materials, and digital campaigns targeting decision-makers.

You will plan integrated lead generation and demand campaigns across digital channels, events, and marketing automation to generate qualified leads and drive revenue.