B2B SaaS Marketing Lead — Cloud CAD

Siemens AG; Ipoh; Hybrid; MYR 60,000 - 120,000; Full time

Benefits offered by this job

Hybrid working arrangement

Medical benefits

Travel allowance

Job summary

Siemens AG in Ipoh, Malaysia, invites applications for a hands-on marketing execution role within Digital Industries Software. You will translate campaign plans into high-quality deliverables, drive digital campaigns, and coordinate assets for global markets with product, sales, and partners.

Ideal candidates have experience across channels, a strong B2B marketing mindset, and the ability to generate clear, technically credible copy for engineering audiences.

Qualifications

• Hands-on experience supporting digital campaigns across channels such as email, LinkedIn, Google Ads, paid search, organic social, or content syndication.
• Good understanding of B2B marketing funnel concepts, including awareness, lead generation, nurture, conversion, and retention.
• Experience preparing campaign assets such as emails, landing pages, social posts, ad copy, presentation slides, briefs, or partner kits.
• Working knowledge of campaign performance metrics, including impressions, clicks, CTR, CPC, conversions, leads, and ROI.

Responsibilities

• Support go-to-market execution for Capital X Panel Designer, including campaign planning and calendar updates.
• Execute full-funnel digital campaigns across email, paid search, LinkedIn, and Google Ads.
• Coordinate seasonal and promotional campaigns, including landing pages and partner assets.
• Follow up with SEO agency, track progress, and improve organic visibility and digital presence.
• Maintain campaign tracking with UTM tagging, pixels, and attribution checks for reporting.
• Coordinate third-party content opportunities to extend campaign reach.
• Draft and refine customer-facing marketing copy that is credible for engineers.
• Prepare marketing collateral, briefs, social posts, emails, landing pages, and partner kits.
• Collaborate with sales, product, partners, and stakeholders for aligned execution.
• Support partner enablement with content, assets, and localized materials.

Skills

Digital campaigns

B2B marketing

Campaign assets

Campaign metrics

Copywriting

Cross-functional teamwork

Education

Bachelor's degree

Tools

Marketing automation

CRM tools

Analytics tools

Job description

Siemens AG in Ipoh, Malaysia, invites applications for a hands-on marketing execution role within Digital Industries Software. You will translate campaign plans into high-quality deliverables, drive digital campaigns, and coordinate assets for global markets with product, sales, and partners.

Ideal candidates have experience across channels, a strong B2B marketing mindset, and the ability to generate clear, technically credible copy for engineering audiences.