Integrated Marketing Lead - B2B Growth & Events

Alibaba.com; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

Alibaba.com Malaysia is seeking a seasoned marketing leader to design and implement integrated online/offline campaigns that align with business targets and work with sales to generate quality leads. The role requires market research, data analysis, and development of BD partnerships with the local ecosystem and Alibaba Group to maximize brand impact.

You will coordinate cross‑department efforts and measure ROI, building a top seller community and coordinating large offline events with agencies

Qualifications

• 3+ years of integrated marketing work experience as a marketing team manager, preferably in e‑commerce or internet firms.
• Ability to translate business strategy into marketing initiatives using a closed‑loop approach.
• Expertise in resource integration and building strong relationships with Alibaba.com and Alibaba Group teams.
• Strong numerical thinking to analyze ROI based on inputs and timely delivery.
• Capable of planning, managing and executing large‑scale event projects independently.
• Comfort with ambiguity, adaptability to change, and a willingness to help others succeed.
• High proficiency in written and spoken English; Mandarin is a plus.

Responsibilities

• Design and run integrated marketing campaigns aligned with business targets and liaise with internal sales to generate quality leads.
• Conduct market research and data analysis to inform strategy and promote project launches.
• Develop BD partnerships from the local ecosystem and leverage Alibaba.com resources.
• Coordinate with Alibaba Group and internal teams to maximize brand impact and results.
• Measure and report performance of campaigns, ROI and KPIs.
• Build top seller communities as brand ambassadors and speakers.
• Execute large-scale offline events with agencies and local partners.

Skills

Strategic thinking

Relationship building

Analytical skills

Cross-functional collaboration

Event management

English communication

Mandarin language (plus)

Job description

Alibaba.com Malaysia is seeking a seasoned marketing leader to design and implement integrated online/offline campaigns that align with business targets and work with sales to generate quality leads. The role requires market research, data analysis, and development of BD partnerships with the local ecosystem and Alibaba Group to maximize brand impact.

You will coordinate cross‑department efforts and measure ROI, building a top seller community and coordinating large offline events with agencies