B2B Marketing Specialist — Digital Campaigns & Events

Bosch; Shah Alam; Hybrid; MYR 60,000 - 80,000; Full time

Benefits offered by this job

Flexible working environment

Employee discounts on Bosch products

Associate Development programs @ BOSCH

Diversity and inclusivity

Job summary

Bosch Rexroth Malaysia is seeking a Marketing Executive to plan, execute, and optimize marketing initiatives that raise brand awareness, engage customers, generate leads, and stimulate business growth.

You will work closely with sales, business units, partners, and regional stakeholders to deliver campaigns, events, digital marketing activities, and CRM operations while ensuring branding consistency and high-quality communications.

Qualifications

• Bachelor's Degree in Marketing, Communications, Business, Engineering, or a related field.
• 2-5 years of experience in B2B marketing, industrial marketing, events, or channel marketing.
• Experience with CRM and marketing automation platforms (e.g., HubSpot) is an advantage.
• Strong understanding of digital marketing, campaign execution, and lead management.
• Proficient in Microsoft PowerPoint and Excel.
• Strong communication, project coordination, and stakeholder management skills.
• Independent, organized, detail-oriented, and collaborative mindset.

Responsibilities

• Execute marketing campaigns across digital and offline channels.
• Coordinate trade fairs, exhibitions, seminars, customer events, and partner activities.
• Support partner marketing and channel development initiatives.
• Manage CRM, lead tracking, and marketing automation activities.
• Create and maintain marketing content, including social media, newsletters, and promotional materials.
• Support lead generation and sales enablement activities.
• Monitor campaign performance, marketing KPIs, and budget utilization.
• Ensure compliance with Bosch Rexroth branding and communication standards.

Skills

Digital marketing

Lead generation

Project coordination

Stakeholder management

Communication

Education

Bachelor's degree in Marketing/related field

Tools

HubSpot

CRM systems

PowerPoint

Excel

Job description

Bosch Rexroth Malaysia is seeking a Marketing Executive to plan, execute, and optimize marketing initiatives that raise brand awareness, engage customers, generate leads, and stimulate business growth.

You will work closely with sales, business units, partners, and regional stakeholders to deliver campaigns, events, digital marketing activities, and CRM operations while ensuring branding consistency and high-quality communications.