B2B Marketing Analyst: Campaigns, ROI & Growth

PowerToFly; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

Visa Malaysia is seeking a Marketing Analyst to orchestrate the planning, design and seamless execution of Visa’s client marketing (B2B) activities in the market. You will dual-report to the Head of Country Marketing and Head of Mktg Services, joining the Country Team to accelerate growth with a focus on optimizing marketing investment and customer-centric initiatives.

You will drive cross-functional collaboration, partner with agencies, and manage campaigns that align with Visa’s business goals

Qualifications

• Bachelor’s degree in Business Management / Marketing or equivalent.
• 4–6 years of proven consumer and client marketing management experience in Financial/Payments/Technology industries preferred.
• Passion for Visa business and technology innovation, with high energy and intelligence.
• Proven experience in managing creative work and agency relationships across creative, media, digital, and below-the-line activities.
• Strong project management and analytical thinking; excellent presentation and communication skills.

Responsibilities

• Deliver the Marketing Services/VAS revenue target for Visa clients and lead key client marketing (B2B) programs in collaboration with cross-functional teams such as VCA and regional marketing.
• Work with and support the Head of Country Marketing in key marketing programs.
• Help manage the marketing budget and ensure adherence to Visa’s financial policies.
• Drive local campaign reporting and ROI tracking, including templates, methodology, cadence, and data integration.

Skills

Presentation skills

Interpersonal skills

Analytical thinking

Project management

Learning agility

Communication skills

Education

Bachelor’s degree in Business Management / Marketing or equivalent

Job description

Visa Malaysia is seeking a Marketing Analyst to orchestrate the planning, design and seamless execution of Visa’s client marketing (B2B) activities in the market. You will dual-report to the Head of Country Marketing and Head of Mktg Services, joining the Country Team to accelerate growth with a focus on optimizing marketing investment and customer-centric initiatives.

You will drive cross-functional collaboration, partner with agencies, and manage campaigns that align with Visa’s business goals