Marketing Analyst

Visa Inc.; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

Visa Malaysia seeks a Marketing Analyst to plan, design and execute Visa’s B2B client marketing activities in the market. You will dual‑report to the Head of Country Marketing and Head of Mktg Services, collaborating with the Country Team to drive growth with a P&L mindset.

You will lead local campaigns, support key marketing programs with cross‑functional teams, manage budgets, and deliver ROI tracking and reporting templates to optimize marketing investment.

Qualifications

• Bachelor’s degree preferably in Business Management / Marketing or equivalent.
• 4–6 years of proven experience in consumer and client marketing management in financial/payments/tech sectors preferred.
• Passion for Visa business and technology innovation.
• Experience in creative work development and agency management across creative, media, digital and below‑the‑line activities.
• Strong project management and analytical thinking.
• Excellent presentation, interpersonal and communication skills.
• High learning agility and ability to work with multiple partners.
• Experience working on cross‑functional, complex projects.
• Ability to perform in a fast‑paced environment.

Responsibilities

• Deliver the Marketing Services/VAS revenue target for Visa clients and lead key client marketing programs with cross‑functional teams.
• Support Head of Country Marketing in key marketing programs.
• Help manage the marketing budget and ensure activities follow financial policies.
• Drive local campaign reporting and ROI tracking, including templates, methodology, cadence and data integration.

Skills

Presentation skills

Interpersonal skills

Communication skills

Project management

Analytical thinking

Cross-functional collaboration

Agency management

Client relationship management

Education

Bachelor’s degree in Business/Marketing or equivalent

Job description

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

Team Summary

The Visa Malaysia team is comprised of a highly motivated bunch of problem solvers who create impactful experiences for our clients. Here at Visa, we strive to excel with our partners via strong collaboration, we look to enable and inspire all players in the ecosystem to drive electronification of payments in the Malaysia.

What Marketing Analyst does at Visa

The Marketing Analyst for our business is accountable for the planning, design and seamless execution of Visa’s client marketing activities (B2B) in the market.

You will dual-report to the Head of Country Marketing and Head of Mktg Services, and will be part of the Country Team to accelerate business growth, with a profit and loss (P&L) mindset focused on optimizing team performance and marketing investment. You will drive customer centricity within the organization by understanding the evolving payment ecosystem and changing consumer needs.

• Deliver the Marketing Services/VAS revenue target for Visa clients and lead key client marketing (B2B) programs, in close collaboration with key Visa cross‑functional teams such as VCA and the regional marketing team in Singapore
• Work with and support the Head of Country Marketing in the key marketing programs.
• Help manage the marketing budget and ensure that all activities adhere to Visa’s financial policies
• Drive local campaign reporting and ROI tracking, including templates, methodology, cadence, and data integration

Why this is important to Visa

Successfully handling this position will help Visa to continue consumer marketing excellence, as well as support our clients and partners in excelling their marketing initiatives, hence, directly driving our common interest in stabilizing and growing clients’ and Visa’s businesses.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

What you will need:

• Bachelor’s degree preferably in Business Management / Marketing or equivalent
• Minimum 4-6 years of proven experience of related consumer and client marketing management, top‑tier Financial, Payments, E-sports, Lifestyle Marketing or Technology industry preferred
• Passion for Visa business, technology innovation, with high energy and intelligence
• Proven experience in being part of great creative work development process, support effective agency management process across creative, media, digital, and below the line activities
• Strong project management skills and analytical thinking
• Strong presentation, interpersonal and communication skills
• Possess high learning agility
• Demonstrates proven ability to work with clients across existing and new partners
• Experience working in complex, cross‑functional projects / teams across internal and external organizations
• Ability to operate effectively and efficiently in a challenging, fast‑paced environment

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa operates the world's largest retail electronic payments network and is one of the most recognized global financial services brands. Visa facilitates global commerce through the transfer of value and information among financial institutions, merchants, consumers, businesses and government entities. We offer a range of branded payment product platforms, which our financial institution clients use to develop and offer credit, charge, deferred debit, prepaid and cash access programs to cardholders. Visa's card platforms provide consumers, businesses, merchants and government entities with a secure, convenient and reliable way to pay and be paid in 170 countries and territories History1958 Bank of America launches the BankAmericard California with an innovative “revolving credit” feature. 1973 Visa launches the first electronic authorization system, followed a year later by an electronic clearing and settlement system, the precursor to VisaNet. 1974 The International Bankcard Company (IBANCO) is formed to administer the BankAmericard program internationally. 1976 BankAmericard changes its name to Visa, a simple, memorable name that is pronounced the same in every language, and adopts the blue-and-gold flag. 1983 Building on its “any time, anywhere” promise, Visa launches a global ATM network, providing 24‑hour cash access to cardholders around the world and contributing to the convenience of modern business and leisure travel. 1986 Visa becomes the first payment card system to offer multiple‑currency clearing and settlement, providing financial institutions with faster restitution methods and greatly increasing transaction efficiency. 1993 Visa is the first to apply state‑of‑the‑art neural network technologies to payments, potentially reducing the incidence of card fraud. In the same year, Visa offers the first international prepaid card, Visa TravelMoney. 1997 Visa’s annual global sales volume reaches $1 trillion, a significant milestone for the payments industry. 2001 Visa’s annual global sales volume reaches the $2 trillion milestone. 2004 Visa’s global debit volume surpasses credit. 2005 Visa updates its brand identity with a new look to better reflect new payment opportunities, such as mobile and contactless. 2007 Visa launches the Visa mobile platform, a business and technology framework for facilitating the adoption of mobile payments and value‑added services. 2007 Visa announces the completion of the company’s corporate restructuring, creating a new global corporation called Visa Inc. 2008 Visa completes the largest initial public offering in U.S. history and begins trading publicly on the New York Stock Exchange under the ticker symbol “V.”

Visa operates the world's largest retail electronic payments network and is one of the most recognized global financial services brands. Visa facilitates global commerce through the transfer of value and information among financial institutions, merchants, consumers, businesses and government entities. We offer a range of branded payment product platforms, which our financial institution clients use to develop and offer credit, charge, deferred debit, prepaid and cash access programs to cardholders. Visa's card platforms provide consumers, businesses, merchants and government entities with a secure, convenient and reliable way to pay and be paid in 170 countries and territories History1958 Bank of America launches the BankAmericard California with an innovative “revolving credit” feature. 1973 Visa launches the first electronic authorization system, followed a year later by an electronic clearing and settlement system, the precursor to VisaNet. 1974 The International Bankcard Company (IBANCO) is formed to administer the BankAmericard program internationally. 1976 BankAmericard changes its name to Visa, a simple, memorable name that is pronounced the same in every language, and adopts the blue-and-gold flag. 1983 Building on its “any time, anywhere” promise, Visa launches a global ATM network, providing 24‑hour cash access to cardholders around the world and contributing to the convenience of modern business and leisure travel. 1986 Visa becomes the first payment card system to offer multiple‑currency clearing and settlement, providing financial institutions with faster restitution methods and greatly increasing transaction efficiency. 1993 Visa is the first to apply state‑of‑the‑art neural network technologies to payments, potentially reducing the incidence of card fraud. In the same year, Visa offers the first international prepaid card, Visa TravelMoney. 1997 Visa’s annual global sales volume reaches $1 trillion, a significant milestone for the payments industry. 2001 Visa’s annual global sales volume reaches the $2 trillion milestone. 2004 Visa’s global debit volume surpasses credit. 2005 Visa updates its brand identity with a new look to better reflect new payment opportunities, such as mobile and contactless. 2007 Visa launches the Visa mobile platform, a business and technology framework for facilitating the adoption of mobile payments and value‑added services. 2007 Visa announces the completion of the company’s corporate restructuring, creating a new global corporation called Visa Inc. 2008 Visa completes the largest initial public offering in U.S. history and begins trading publicly on the New York Stock Exchange under the ticker symbol “V.”