Associate, NJOI Business

Astro; Kuala Lumpur; On-site; MYR 90,000 - 140,000; Full time

Job summary

Astro Malaysia is seeking a results-driven GTM Planning & Execution professional to shape go-to-market strategies for new products, promotions, and campaigns. You will translate propositions into requirements, coordinate launch readiness across teams, and manage campaign materials, pricing, and communications.

Close collaboration with Sales, Marketing, Digital, and Customer Service is essential. This role emphasizes performance tracking, market intelligence, and stakeholder coordination to

Qualifications

• Strong proficiency in Excel, PowerPoint and data analysis for performance tracking.
• Experience translating product propositions into GTM requirements and timelines.
• Ability to coordinate cross-functional launch readiness across departments.

Responsibilities

• GTM Planning & Execution: Develop and execute GTM plans for new products, promotions, campaigns, and business initiatives.
• Campaign & Promotion Management: Coordinate prepaid campaigns and promotional activities across customer touchpoints; ensure pricing, eligibility, and communications are correct.
• Channel & Sales Readiness: Work with Sales, Distribution, Marketing, Digital and Customer Service to prepare channels for launches.
• Commercial Performance Tracking: Track launches and campaigns against targets; provide regular performance updates and insights.
• Market & Competitor Intelligence: Monitor competitor propositions and market developments to inform GTM strategy.
• Stakeholder & Project Coordination: Coordinate with Product, Marketing, Sales, Digital, Operations, Finance and Agencies; maintain clear deliverables and timelines.

Skills

GTM planning

Campaign management

Stakeholder management

Excel

PowerPoint

CRM platforms

Data analysis

Communication

Tools

MoEngage

Push notifications

Job description

• We practice a vibrant & energetic office culture.
• We provide opportunities for career advancement within the company.
• Good performance is always rewarded accordingly.

WHY JOIN US?

• We practice a vibrant & energetic office culture.
• We provide opportunities for career advancement within the company.
• Good performance is always rewarded accordingly.

“It’s our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

Job Responsibilities

Key Responsibilities

GTM Planning & Execution

• Support the development and execution of GTM plans for new products, promotions, campaigns, and business initiatives.
• Translate product and commercial propositions into clear GTM requirements, activities, timelines, and deliverables.
• Coordinate end-to-end launch readiness across relevant teams and channels.
• Maintain GTM plans, trackers, timelines, and action items to ensure timely execution.
• Proactively identify execution gaps, dependencies, and risks, and follow through to resolution.

Campaign & Promotion Management

• Coordinate implementation of prepaid campaigns and promotional activities across relevant customer touchpoints.
• Ensure campaign mechanics, pricing, eligibility, communication, and operational requirements are accurately implemented.
• Work with stakeholders on campaign materials, customer communications, FAQs, terms and conditions, and other supporting materials.
• Conduct pre-launch readiness checks and post-launch monitoring to identify and resolve issues promptly.

Channel & Sales Readiness

• Work closely with Sales, Distribution, Marketing, Digital, Customer Service, and other relevant teams to ensure channel readiness.
• Coordinate product and campaign information required by frontliners, dealers, partners, and customer-facing channels.
• Ensure stakeholders have clear and timely information on proposition, mechanics, customer eligibility, and campaign periods.
• Gather channel feedback and highlight opportunities to improve execution and customer response.

Commercial Performance Tracking

• Track performance of launches, campaigns, promotions, and other GTM initiatives against agreed targets and KPIs.
• Analyse sales, activation, take-up, conversion, revenue, and channel performance to identify trends and gaps.
• Prepare regular performance updates with clear commentary on what happened, why, and recommended actions.
• Conduct post-campaign and post-launch reviews to capture results, issues, and key learnings.
• Support management reporting and ad hoc commercial analysis.

Market & Competitor Intelligence

• Monitor competitor prepaid propositions, promotions, pricing, channels, and GTM activities.
• Maintain regular competitor tracking and highlight material market developments.
• Support assessments of competitor activities and their potential impact on NJOI Prepaid.
• Identify relevant ideas and opportunities that can strengthen future GTM activities.

Stakeholder & Project Coordination

• Coordinate with Product, Marketing, Sales, Digital, Operations, Technology, Finance, Customer Service, agencies, partners, and other stakeholders as required.
• Maintain clear documentation of deliverables, owners, timelines, and outstanding actions.
• Support testing, operational readiness, launch communications, and implementation activities.
• Demonstrate strong ownership and follow-through on assigned projects.

Skills & Competencies

• Strong proficiency in Microsoft Excel for performance tracking, data reconciliation, campaign analysis, PivotTables, lookups, and trend analysis.
• Strong PowerPoint skills with the ability to prepare clear GTM and management presentations.
• Good understanding of digital and customer communication channels, particularly push notifications and targeted campaign communications.
• Familiarity with customer engagement/CRM platforms such as MoEngage, or similar campaign management tools, for audience segmentation, campaign setup, push notifications, scheduling, and performance tracking is an added advantage.
• Basic understanding of campaign metrics such as delivery rate, open/click-through rate, conversion, and campaign effectiveness is advantageous.
• Strong coordination and project management skills with attention to detail.
• Good analytical and problem-solving ability.
• Effective communication and stakeholder management skills.