Assistant Vice President, Franchise

Generali Malaysia; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

Generali Malaysia seeks a dynamic professional to drive business development and strengthen motor franchise partner relationships, overseeing operations to deliver exceptional customer and partner experiences.

You will identify opportunities, lead franchise recruitment and onboarding, and collaborate with internal teams to design campaigns that drive revenue while ensuring regulatory compliance and risk controls.

Qualifications

• Experience in business development or franchise management.
• Ability to lead recruitment and onboarding programs.
• Strong collaboration with cross-functional teams.

Responsibilities

• Identify and pursue new business opportunities and partnerships.
• Lead franchise recruitment and onboarding to expand footprint.
• Collaborate on campaigns and value propositions to drive revenue.
• Drive process improvements and service delivery across franchise ecosystem.
• Coordinate with underwriting, claims, operations, finance, and compliance.
• Ensure operations comply with regulations, policies and risk guidelines.
• Act as liaison between franchise partners and internal functions.

Skills

Business development

Partnership management

Stakeholder management

Franchise operations

Job description

This position drives business development initiatives, strengthens motor franchise partner relationships, oversees operational effectiveness, and collaborates with internal stakeholders to deliver exceptional customer and partner experiences.

Main Responsibilities:

Business Development & Market Expansion

Identify, evaluate, and pursue new business opportunities, strategic partnerships, and distribution channels to expand the franchise footprint.

Lead franchise recruitment initiatives and partner onboarding programs to support business expansion.

Collaborate with internal stakeholders to design and execute campaigns, promotions, and value propositions that drive revenue growth

Drive operational efficiency, process optimization, and service improvements across the franchise ecosystem.

Work closely with Underwriting, Claims, Operations, Finance, and Compliance teams to resolve business issues and ensure effective service delivery.

Ensure franchise operations comply with regulatory requirements, internal policies, risk management guidelines, and company standards.

Stakeholder Management

Act as the primary liaison between franchise partners and internal functions to ensure alignment and timely resolution of issues.

Present business performance, strategic initiatives, and growth opportunities to senior management