Assistant Sales Manager – General Trade (GT) & CVS

KMT JAYA SDN BHD; Shah Alam; On-site; MYR 60,000 - 120,000; Full time

Job summary

KMT JAYA SDN BHD is seeking a Sales Planning & Business Development professional to shape strategies for General Trade and CVS channels in Malaysia. You will set targets, analyze trends, and expand market coverage while coordinating with distributors and internal teams to drive growth.

The ideal candidate will have 3–5 years in FMCG sales, strong negotiation and leadership skills, and a proactive, market-minded approach. Travel and a valid driving license are expected.

Qualifications

• 3–5 years of relevant FMCG sales experience, preferably in General Trade and/or CVS.
• Proven experience managing distributors, wholesalers, retailers and other GT/CVS customers.
• Experience in supervising or leading a sales team.
• Experience in food & beverage, Korean products, consumer goods or distribution is an added advantage.

Responsibilities

• Develop and implement sales strategies and business plans for GT and CVS channels.
• Set and monitor monthly, quarterly and annual sales targets to achieve business objectives.
• Analyse sales performance, market trends and customer demand to identify gaps and opportunities.
• Drive distribution, coverage, visibility and promotions across GT and CVS outlets.
• Supervise, coach and motivate Sales Executives, Representatives and Merchandisers.
• Coordinate with Marketing/Trade Marketing to execute sales promotions and activities.
• Monitor orders, stock levels, payment status and outlet performance.

Skills

Negotiation

Distributors management

Team leadership

Market analysis

Sales forecasting

Education

Diploma or Bachelor's Degree in Sales/ Marketing/ Business Administration

Job description

1. Sales Planning & Business Development

Assist the Sales Manager in developing and implementing sales strategies and business plans for General Trade (GT) and CVS channels.

Set and monitor monthly, quarterly and annual sales targets and ensure achievement of business objectives.

Analyse sales performance, market trends and customer demand to identify gaps, opportunities and corrective actions.

Develop strategies to expand market coverage, increase distribution and drive sales growth.

2. Customer & Account Management

Develop and maintain strong relationships with distributors, wholesalers, retailers, convenience stores, mini markets, provision shops and other GT & CVS customers.

Identify and acquire new customers and outlets to expand the company’s market presence.

Negotiate pricing, trade terms, promotions and commercial arrangements within company guidelines.

Monitor customer orders, payment status, stock levels and overall account performance.

Ensure timely resolution of customer issues and maintain a high level of customer service.

Drive numeric and weighted distribution of the company’s product portfolio across GT and CVS channels.

Identify new outlets, territories and business opportunities to increase product penetration.

Monitor product availability, assortment, visibility and distribution at outlet level.

Work closely with distributors and wholesalers to ensure consistent product availability in the market.

Supervise, coach and motivate Sales Executives, Sales Representatives and Merchandisers to achieve team targets.

Monitor sales activities, outlet coverage, call productivity and individual performance.

Provide guidance and support to the sales team to improve productivity and overall performance.

Ensure proper product visibility, merchandising, shelf positioning and promotional execution at customer outlets.

Coordinate with the Marketing/Trade Marketing team to implement sales promotions and trade activities.

Monitor promotional effectiveness, competitor activities, pricing and market developments.

Conduct regular market visits and provide recommendations to improve sales and market competitiveness.

Monitor product movement, stock availability and inventory levels at customer and distributor level.

Prepare sales forecasts based on market trends, customer orders and historical sales performance.

Coordinate with Warehouse, Logistics and Procurement teams to maintain sufficient stock availability.

Prepare sales reports, market updates and performance analysis for management review.

7. Cross-Functional Coordination

Work closely with Marketing, Warehouse, Logistics, Procurement and Finance teams to ensure smooth sales operations.

Coordinate customer orders, deliveries, promotions, stock availability, claims and returns.

Ensure all sales activities comply with company policies, procedures and business objectives.

Job Requirements

Diploma or Bachelor's Degree in Sales, Marketing, Business Administration or a related field.

Minimum 3–5 years of relevant FMCG sales experience, preferably in General Trade and/or CVS.

Proven experience managing distributors, wholesalers, retailers and other GT/CVS customers.

Experience in supervising or leading a sales team.

Experience in food & beverage, Korean products, consumer goods or distribution will be an added advantage.

Strong understanding of Malaysian FMCG distribution channels and market practices.

Strong negotiation, communication, analytical and problem-solving skills.

Target-driven, proactive and commercially minded with strong business acumen.

Able to work independently and in a fast-paced environment.

Willing to travel for customer visits and market coverage.

Possess a valid driving licence and own transportation.