Business Development Manager

AMTALENT PARTNERS; Penang; On-site; MYR 90,000 - 130,000; Full time

Job summary

Trademart Marketing Sdn Bhd is seeking a dynamic Business Development Manager to drive sales growth and market penetration in the assigned Malaysian region. You will manage General Trade channels, build distributor networks, and identify new opportunities.

Reporting to the Senior Sales & Marketing Manager in Kuala Lumpur, you will develop regional plans, expand presence across wholesalers and retailers, and ensure targets with sustainable profitability.

Qualifications

• Minimum 5 years of relevant FMCG sales or business development experience.
• Strong experience in General Trade is essential.
• Existing customer relationships in Northern or Southern region are a strong advantage.

Responsibilities

• Take ownership of sales and business development within the assigned region.
• Develop and execute a regional sales plan aligned with national strategy.
• Identify new customers, territories, towns and distribution opportunities.
• Build a healthy pipeline of potential customers and actively convert opportunities into revenue-generating accounts.
• Continuously identify gaps in current market coverage and develop new routes to market where required.
• Drive sustainable year-on-year growth within the assigned territory.
• Build and expand presence across wholesalers, sub-distributors, independent supermarkets, mini markets, grocery stores, traditional trade outlets, convenience retailers, specialist retailers, independent pharmacy and personal care outlets, and other high-potential local retail channels.
• Actively prospect and open new accounts; negotiate within approved company parameters; follow through to repeat business.
• Achieve agreed monthly, quarterly and annual sales targets while maintaining focus on profitable sales.
• Maintain strong market presence through regular visits and field execution monitoring.

Skills

Commercial Drive

Business Development

FMCG General Trade

Relationship Building

Negotiation

Territory Management

Analytical Thinking

Commercial Thinking

Communication

Presentation

Execution

Job description

Our Client is looking for a dynamic and experienced Business Development Manager.

About the role

Reporting to the Senior Sales & Marketing Manager based in Kuala Lumpur, responsible for growing sales, distribution and customer penetration within the assigned region, with a strong General Trade and business development focus. These are hands-on commercial roles for people who know the FMCG trade, understand their territory and enjoy building markets.

Key responsibilities

Take ownership of sales and business development within the assigned region.

Develop and execute a practical regional sales plan aligned with Trademart's national commercial strategy.

Identify new customers, territories, towns and distribution opportunities.

Build a healthy pipeline of potential customers and actively convert opportunities into revenue-generating accounts.

Continuously identify gaps in Trademart's existing market coverage and develop new routes to market where required.

Drive sustainable year-on-year growth within the assigned territory.

Build and expand presence across wholesalers, sub-distributors, independent supermarkets, mini markets, grocery stores, traditional trade outlets, convenience retailers, specialist retailers, independent pharmacy and personal care outlets, and other high-potential local retail channels.

Actively prospect and open new accounts; prepare and present product portfolio and commercial proposition; negotiate within approved company parameters; follow through to repeat business.

Achieve agreed monthly, quarterly and annual sales targets while maintaining focus on profitable sales.

Maintain strong market presence through regular visits and field execution monitoring.

About you

Minimum 5 years of relevant FMCG sales or business development experience.

Strong experience in General Trade is essential.

Experience with wholesalers, distributors, mini markets, independent supermarkets and traditional retail channels.

Proven track record in developing new accounts and growing sales territories.

Good understanding of FMCG pricing, margins, promotions and distribution.

Existing customer relationships and trade contacts in Northern or Southern region are a strong advantage.

Commercial Drive, Business Development, FMCG & General Trade Knowledge, Relationship Building, Negotiation, Territory Management, Analytical & Commercial Thinking, Communication & Presentation, Execution.

English and Bahasa Malaysia proficiency.

About us

Trademart Marketing Sdn Bhd is an established Malaysian FMCG sales and distribution company representing a portfolio of international food, personal care, household, wellness and consumer brands. Network reaches more than 2,500 customers across Malaysia through General Trade, Modern Trade, supermarkets, hypermarkets, mini markets, grocery stores, kiosks, wholesalers and pharmacy channels.