Assistant Marketing Manager (F&B industry)

SmartHire by SEEK; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Benefits offered by this job

Employee discounts

Medical coverage

Training opportunities

Career growth opportunities

Growing allowance

Job summary

SmartHire by SEEK is seeking an Assistant Marketing Manager for the F&B industry to lead marketing strategy, campaigns, and digital channels. You will work with Sales, Events, operations and senior leadership to raise brand awareness and drive growth, including regional expansion and new site openings.

You will manage content, campaigns, budgets and agency partnerships, while upholding brand standards and guest experience across platforms.

Qualifications

• Experience in hospitality or F&B marketing with strong PR and events activations.
• Ability to lead marketing strategies aligned with business goals.
• Experience managing campaigns, budgets and agency partnerships.

Responsibilities

• Lead marketing strategy and align with business goals.
• Plan integrated campaigns with calendars and budgets.
• Grow digital channels including social, content and ads.
• Lead PR, media relations and crisis communications as needed.
• Support regional growth and new site openings.
• Collaborate with Sales, Events and operations.

Skills

Marketing strategy

Campaign planning

Digital marketing

Public relations

Media relations

Content creation

Crisis communications

Brand management

Budget management

Team leadership

Tools

CRM

Email marketing

SEO

Google Analytics

Meta Ads Manager

Job description

Assistant Marketing Manager (F&B industry)

Our client is seeking an Assistant Marketing Manager (F&B industry) to join their team!
This full-time opportunity offers the chance to shape marketing, PR and social media for a dynamic competitive socialising and dining destination. Working with Sales & Events, operations, agencies and senior leadership, the role will help build brand awareness, drive customer growth and support regional expansion and new site openings.
What you'll be doing?

• Lead marketing strategy: Align marketing and communications with business goals, maintain brand and culture consistency, and contribute to regional expansion plans and new site openings.
• Plan integrated campaigns: Manage the annual marketing calendar, campaigns, budgets, analytics and agency partnerships to deliver distinctive promotions.
• Protect and express the brand: Maintain brand guidelines, oversee reputation management, and create engaging content, events and campaigns that reflect the brand's personality.
• Grow digital channels: Manage the website, social platforms, paid advertising, influencer partnerships, content strategy, performance tracking, social calendars, content libraries and timely publishing; create or edit basic photos, videos and short-form content.
• Enable sales and events: Partner with Sales & Events on collateral, creative direction, client-facing sales engagement and activations with the operations team as needed.
• Champion guest experience: Uphold high service standards, respond to feedback and implement improvements that strengthen the guest journey.
• Strengthen offerings and compliance: Refine product offerings and support compliance with relevant regulations.
• Lead PR and media relations: Build relationships with media, influencers and KOLs; prepare press releases, press kits and story pitches; organise media previews, PR events and partnerships; maintain databases, track coverage, compile monthly clippings and report PR and media value.
• Support crisis communications: Develop a crisis communication playbook with statements and FAQs, act as a media contact during crises, monitor sentiment and align internal and external messaging with management.
• Measure performance: Track customer acquisition, footfall growth, social engagement, PR coverage, revenue contribution and guest satisfaction, providing monthly insights and improvement recommendations.
• Support regional growth: Conduct market visits, help develop local teams, tailor offerings to new markets and oversee rollout strategies.

Who are they looking for?

• Relevant sector experience: Extensive marketing and PR experience in hospitality, F&B or tourist attractions, with knowledge of sales and events activations for hospitality or restaurant brands.
• Digital marketing capability: Experience with CRM or loyalty systems and email marketing tools, plus knowledge of SEO, SEM and analytics platforms such as Google Analytics and Meta Ads Manager; familiarity with PR and media monitoring tools is valued.
• Guest-first mindset: A strong commitment to delivering a high-quality guest experience.
• Organisation and pace: The ability to manage competing priorities efficiently in a fast-paced environment.
• Commercial and people leadership: Experience preparing, reviewing and reporting on budgets and expenditure, alongside solid people management and negotiation skills.
• Safety and compliance awareness: Good health and safety knowledge and the ability to support compliance with relevant regulations.
• Crisis communications: The capability to develop playbooks, prepare statements and FAQs, act as a media contact, monitor sentiment and align internal and external messaging with management.
• Flexible availability: Availability for a flexible schedule, including nights, weekends and holidays, in line with the needs of the role.

Why you should consider this opportunity?

• Competitive pay: Remuneration based on experience, with opportunities for growth.
• Employee discounts: Enjoy discounts on food, drinks and entertainment at the venue.
• Training and development: Access to professional development and career advancement opportunities.
• Medical coverage: Coverage provided according to job level.
• Growing allowance: Allowance coverage increases as the role grows.