Assistant Marketing Manager

BYON FLASH SUITES & HOTELS SDN. BHD.; Batu Caves; Hybrid; MYR 67,000 - 112,000; Full time

Benefits offered by this job

Annual Dinner & Team Building

Medical & Mileage Claims

Friendly & Flexible Working Experience

Job summary

BYON FLASH SUITES & HOTELS SDN. BHD. is seeking an experienced Assistant Marketing Manager to lead digital marketing, branding and content across our hospitality properties. The role emphasizes social media, KOL/KOC collaborations and creative campaigns to grow brand awareness and engagement.

Candidates with Senior Marketing Executive experience are invited to step up, bringing a proactive approach and strong coordination with internal teams and external partners.

Qualifications

• Diploma or degree in Marketing or related field.
• Experience in marketing, social media, digital marketing, hospitality or tourism.
• Experience handling KOL/KOC or influencers is an advantage.
• Mandarin speaking is an added advantage.
• Able to plan and coordinate marketing campaigns independently.
• Creative, proactive and collaborative.

Responsibilities

• Plan and execute marketing campaigns, promotions and branding activities.
• Manage social media and digital marketing activities across relevant platforms.
• Coordinate KOL/KOC collaborations, including outreach and content reviews.
• Work with influencers and external partners to increase brand awareness.
• Coordinate content, photoshoots, videos and marketing materials.
• Support marketing activities for hospitality properties, launches and events.
• Monitor campaign performance, trends and competitor activities.
• Coordinate with internal teams, agencies and vendors for campaign execution.
• Prepare marketing reports and propose improvements for future campaigns.
• Assist Marketing Manager in overall marketing planning and projects.

Skills

Digital marketing

Social media

Branding

Content creation

KOL collaborations

Education

Marketing degree

Hospitality/Tourism degree

Job description

ABOUT THE ROLE

We are looking for an experienced and proactive Assistant Marketing Manager to support and execute marketing strategies across our hospitality and short-stay property portfolio.

The role will focus on digital marketing, social media, branding, content and KOL/KOC collaborations to increase brand awareness, engagement and business exposure.

Candidates currently working as a Senior Marketing Executive who are ready to take the next step in their career are also encouraged to apply.

JOB RESPONSIBILITIES

Plan and execute marketing campaigns, promotions and branding activities.

Manage social media and digital marketing activities across relevant platforms.

Plan and coordinate KOL/KOC collaborations, including identifying suitable creators, outreach, invitations, property/unit reviews and content collaborations.

Work with KOLs/KOCs, influencers and external partners to increase brand awareness and engagement.

Plan and coordinate content, photoshoots, videos and other marketing materials.

Support marketing activities for hospitality properties, new projects, launches, events and promotions.

Monitor campaign performance, social media engagement, market trends and competitor activities.

Coordinate with internal teams, agencies, vendors and external partners to ensure smooth campaign execution.

Prepare marketing reports and recommend improvements for future campaigns.

Assist the Marketing Manager/Management in overall marketing planning and other related projects.

JOB REQUIREMENTS

Diploma or Degree in Marketing, Digital Marketing, Hospitality, Tourism, Business or related field.

Relevant experience in marketing, social media, digital marketing, hospitality or tourism is preferred.

Experience handling KOL/KOC, influencers, content creators or social media collaborations will be an added advantage.

Mandarin speaking will be an added advantage.

Good understanding of social media platforms, digital content and online engagement.

Able to plan and coordinate marketing campaigns independently.

Creative, proactive and comfortable working with internal teams and external partners.

Good communication, coordination and interpersonal skills.

Candidates currently working as a Senior Marketing Executive and looking to progress into an Assistant Manager role are encouraged to apply.

• Annual Dinner & Team Building
• Medical & Mileage Claims
• Friendly & Flexible Working Environment

What can I earn as an Assistant Marketing Manager