Assistant Marketing Manager

Private Advertiser; Iskandar Puteri; On-site; MYR 52,000 - 90,000; Full time

Job summary

Private Advertiser is seeking an Assistant Marketing & Brand Development Manager to drive the development and execution of integrated marketing initiatives across its diverse business portfolio, including food & beverage, catering, frozen foods and FMCG retail products. The role requires balancing creativity with commercial acumen to boost brand growth, customer engagement and business performance.

The candidate will support brand management, marketing strategy, digital campaigns, product

Qualifications

• Experience in marketing and brand development preferred.
• Strong understanding of FMCG and hospitality sectors is a plus.

Responsibilities

• Assist in developing and implementing integrated marketing plans across multiple business segments.
• Coordinate brand identity and communications across campaigns, product launches and promotions.
• Plan and manage social media, digital campaigns, content calendars and influencer collaborations.
• Support FMCG and retail marketing initiatives including in-store promotions and packaging coordination.
• Coordinate events, exhibitions, and B2B marketing activities with sales and operations teams.
• Produce marketing materials, catalogs, presentations and partner communications.
• Guide junior team members and supervise design, copywriting and content creation.

Job description

We are seeking a creative, proactive and commercially driven Assistant Marketing & Brand Development Manager to support the development and execution of integrated marketing initiatives across the Company's diverse business portfolio.

Our business covers food and beverage operations, catering services, frozen food manufacturing, OEM solutions and FMCG retail products. Our product portfolio includes frozen bakery products, pastries, soups, condiments, ready-to-eat meals and ready-to-cook meals.

You will play an important role in strengthening the Company's brand positioning, driving customer engagement, supporting retail expansion and generating business opportunities through effective marketing campaigns, digital platforms, product launches, exhibitions and strategic partnerships.

The successful candidate should be able to balance creativity with commercial awareness, ensuring marketing activities contribute to brand growth, customer acquisition and overall business performance.

Key Responsibilities

A. Brand Management & Marketing Strategy

• Assist the Marketing Manager in developing and implementing marketing strategies and annual marketing plans across the Company's business portfolio.
• Develop and maintain consistent brand positioning, brand identity and communication across different business segments.
• Plan and execute integrated marketing campaigns, seasonal promotions, festive campaigns and product launches.
• Identify market opportunities, consumer trends and competitor activities to strengthen brand competitiveness.
• Coordinate marketing calendars, campaign timelines, budgets and deliverables across different business units.
• Ensure all marketing materials and communications comply with approved brand guidelines.
• Plan, manage and execute social media strategies across Facebook, Instagram, TikTok and other relevant digital platforms.
• Develop and oversee content calendars, including promotional posts, product features, videos, reels and brand storytelling.
• Coordinate photography, videography, graphic design, copywriting and other creative content production.
• Manage website updates, online product information and digital brand presence.
• Plan, execute and monitor paid advertising campaigns, including audience targeting, budget utilisation and campaign optimisation.
• Coordinate influencer collaborations, KOL engagements, content creators and strategic digital partnerships.
• Monitor digital performance through engagement, reach, website traffic, enquiries and conversion metrics.

C. FMCG & Retail Marketing

• Develop and execute marketing initiatives to support FMCG product launches and retail expansion.
• Coordinate retail marketing activities with sales teams and retail partners.
• Plan in-store promotions, product sampling, merchandising activities and point-of-sale (POS) materials.
• Prepare product catalogues, brochures, product presentations and retail marketing materials.
• Support new product listings, retail expansion and market penetration initiatives.
• Conduct competitor benchmarking, market research and consumer feedback analysis.
• Work with sales and product development teams to improve product positioning, packaging presentation and promotional strategies.

D. Exhibitions, Bazaars & Event Management

• Identify suitable F&B exhibitions, trade fairs, consumer bazaars, pop-up events and promotional opportunities.
• Plan and coordinate the Company's participation in exhibitions and external events.
• Manage event preparation, including booth design, branding, promotional materials, vendor arrangements and event logistics.
• Coordinate with sales, production and operations teams on product selection, sampling quantities, manpower and event readiness.
• Oversee on-site marketing execution, customer engagement, product demonstrations and lead collection.
• Evaluate event performance based on sales generated, leads collected, customer feedback and overall expenditure.
• Ensure proper post-event reporting and follow-up with potential customers.

E. B2B, Catering & OEM Marketing

• Develop marketing strategies and promotional materials to support catering services, corporate catering packages and seasonal food offerings.
• Support B2B marketing initiatives for OEM and private-label solutions, including frozen bakery products, pastries, soups, condiments and ready-to-eat meals.
• Prepare company profiles, product catalogues, business presentations, proposals and other corporate marketing materials.
• Identify potential business opportunities and suitable platforms to increase brand exposure among corporate customers, retailers, distributors and business partners.
• Generate and coordinate qualified business enquiries, ensuring timely handover to the relevant sales personnel.
• Work closely with the sales team to understand customer requirements and improve the effectiveness of sales presentations and marketing materials.

F. Product Marketing & Packaging Coordination

• Support new product development and product launch activities through market research, product positioning and promotional planning.
• Coordinate product information, product descriptions, specifications and marketing claims with the relevant departments.
• Work with production, R&D, QC and sales teams to ensure marketing materials accurately reflect product features and approved information.
• Coordinate packaging artwork, label design, product photography and promotional materials, ensuring proper internal review and approval before printing or publication.
• Maintain updated product catalogues, promotional assets and brand information.

G. Cross-Functional Coordination & Team Management

• Work closely with sales, outlet operations, chefs, production, R&D and other departments to align marketing campaigns with business priorities and operational capabilities.
• Coordinate with external agencies, designers, printers, photographers, event organisers and other marketing vendors.
• Monitor marketing expenditure, quotations, purchase requests, invoices and campaign budgets.
• Guide and supervise marketing executives, designers, interns or other assigned team members.
• Allocate tasks, monitor progress and ensure timely completion of marketing deliverables.
• Prepare regular marketing performance reports and provide recommendations to Management.
• Undertake other marketing-related duties and projects as assigned by Management.

What can I earn as an Assistant Marketing Manager